My understanding of the search engine anti-cheating in SEO

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1, why the search engine to counter cheating?

For SEO cheating, almost all search engines are opposed. SEO Spam's destructive is quite huge, it not only directly destroyed the search engine site to survive the key, that is, hundreds of millions of daily user search experience, but also destroyed the search engine to obtain the main source of revenue, such as competitive rankings and related ads. This is easy to understand, do SEO in the final analysis from the customer experience, not for SEO and SEO, search engine algorithm constantly updated, more scientific and humane is to give customers a satisfactory search results, and cheating will destroy this search experience, can be said to touch the fundamental value of search engines, It is reasonable to be severely hit.

Search engine anti-cheating is similar to internet virus and anti-virus. So, as a search engine, the attitude towards spam and cheating sites is also highly consistent: punishment or deletion. Almost all of the search engine official site also published a number of principles, the definition of cheating, and the corresponding punishment measures.

2. How to Cheat

Search engine cheating is not only damaging the interests of search engine owners. In the long run, if the quality of the site itself has not improved, but through the search engine cheating to attract viewers, then the site ultimately still not to the user's favor, unable to retain visitors, the ultimate injury or the site itself.

Although the use of technical means can not completely eliminate all kinds of search engine cheating, but can effectively reduce these behaviors. The solution is as follows:

A to enhance the intelligent judgment of the content of the page. The intelligent judgment should be strengthened for the two kinds of cheating, such as keyword piling and false key word. For example, from a partial extraction of the page, rather than (title) (/title) or (meta) (/meta), to determine whether the keyword repeats in only one paragraph to remove the malicious repetition.

b web crawler stealth. Whether the invisible page, the page, or redirect, will be the site's current visitors to judge, so that the web crawler and ordinary users to make a different response. Search engines should let a part of the web crawler stealth, disguised as ordinary users to visit the site, testing the site can effectively eliminate this type of cheating.

C website history. Record the history of page changes to the site. Generally speaking, the content of a Web site is very small, such as Site directory structure, page structure, many special connections are not often changed. If a site changes a large, it is necessary for this site for further review. This can eliminate the cheating method of Web page, and improve the efficiency of manual audit.

D website rating. Generally speaking, the quality of the links on good websites is also very high, and some of the links on the spam sites are similar to the site. In other words, the site is also cluster survival. Therefore, the site can be rated to classify, to effectively prevent the link through the chain to cheat the site.

Through the above four kinds of methods, can effectively improve the search engine's anti-SEO cheating ability, but this does not completely eliminate SEO cheating. In order to improve the ability of the search engine to cheat, you must also be a VIP to join, comprehensive use of various methods, stratified review:

The first layer is to improve the technical means. For example, strengthen the intelligent analysis of the page and crawl ability of web crawler, increase the ability of reptile stealth. The aim is to carry out the lowest level of anti cheating judgment, the object is to judge the page, by the computer to carry out a huge amount of repetitive work.

The second tier is web analytics. Through the site's historical record and the site rating system, the site analysis and evaluation. The purpose is to sift out the legal, to find out that there are suspected SEO fraud site, the object is to judge the site, by the computer and people to compare screening.

The third floor is the final review. By people to the screening of suspected sites for trial, review. The object of judgment is the website, complete by the person, and draw the final conclusion. Through the cooperation of computer and artificial work, can basically eliminate the cheating in search engine optimization, so that the results of search engines more in line with the needs of visitors.

3, Google is how to do

A successful anti-cheating strategy for a search engine must be like this:

A allows the algorithm to be detected, and even if the algorithm is published, the fairness of the search results will not be affected too much. The reason for this is that people who do not want and cheat fall into a cycle of cat-and-mouse death. If you always fix the algorithm by plugging the loophole, it will never end. For this reason, search engines will be able to put those who can not be cheated in the ranking algorithm to a more important degree.

B as far as possible with all technical means of automatic detection, when the technical means can not solve the problem, with artificial to solve. Then the problem of artificial discovery and feedback to the automatic detection mechanism, so that automatic detection more and more perfect.

That's basically what Google does now. In the existing collation, those who cannot cheat and can accurately reflect the content of the factors, are important sorting factors.

Of course, Google also does not reject the frequent adjustment algorithm, which also has to give users a best search experience to consider. As for technical testing and manual review, Google has been doing it.

Google has long been anonymous spiders to detect a site is not cheating. If you analyze the Web site's server log logs, you will find them. You will find that some reptiles, through IP queries, are from Google, but it does not have its own statement (user), which is Google's anonymous crawler. It will tell you if you have any special treatment for Google Crawler, do some hidden pages, parse JavaScript files and CSS files, and so on. Google also has a manual audit mechanism, from the Webmaster tool submitted problems, are manual follow-up audit.

4, for the vast number of SEO enthusiasts advice:

Often the more you know about SEO, the more you find that cheating is really thankless. Cheating stems from do not understand, through the normal way to improve the flow of SEO methods have some, why give up so many good methods and choose the Bad method? In the current SEO industry, you will find a phenomenon, the more SEO just get started people like to do some cheating, and SEO practitioners longer, the more people will not participate in these. Want to be a good seoer person, to all these factors must have a certain degree of understanding. This can avoid inadvertently committed mistakes, but also to prevent unnecessary panic, better help SEO this industry benign development, with the search engine to bring customers a truly satisfactory search experience!

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