My view on website SEO of cosmetics category--station

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With the Baidu "Green Luo algorithm" on February 19, 2013, the official online, China's Internet environment has been turbulent for almost a year, June 28, 2012 that day is a lot of webmaster nightmare began, the world's largest Chinese search engine-Baidu, began its countless algorithms update and upgrade, My site is also not immune to updates.

My station was online in mid-June 2012, 6.28 and 8.26 when there is no problem, because it is a new station, itself is still in the examination period in Baidu, in July late in the beginning of the flow, because the previous use of the dynamic procedures, hence in early September, a large revision, including the change of procedures, so hard to flow and passed away, and again entered the examination period of Baidu, until October 1 this day, my station opened Has the flow, and very good, but not last, not a few days of October 5, my station came crashing down, so until now, still not be able to recover, the weight is still zero.

In this period, I was in the main webmaster forum, SEO blog, but also with a lot of webmaster friends, of course, and a lot of SEO teachers to learn, I summed up the following personal experience and views, here to share with you, discussion. Because the length is longer, so first in accordance with the station and two outside the station to write, so that will not let everyone feel tired, today, first of all, say the station in the aspect:

I. Website domain name

Do SEO friends know, the older the domain name more valuable, of course, this is not absolute, but the domain name registration time is longer, the search engine to give the foundation weight will be higher, the future optimization will be easier, So there will be a lot of webmaster friends when the site will choose second-hand domain name is not surprising; Next is the domain name Renewal time question (this point previously also saw a friend mentioned on the stationmaster), the renewal time long words will be the search engine thought is unlikely to take to do the rubbish station, Of course, this also more or less will affect the natural ranking of the site, so it seems that a longer registration time or longer time domain name, will be in this respect the younger domain name has certain advantages.

Second, the server

First of all, personal advice, do not think too much about price, even consider prices. After all, a server hangs 100 websites, you can not guarantee that the 100 webmaster will be as honest as you do the station, if there is a station by the search engine k off or be an IP, I think you know more than I understand your station will not sit, followed by if the 100 stations inside some stations are attacked, You still have to get away with it. But also not all the site many servers will have problems, this is to please webmaster friends to consider it.

Third, Alexa ranking

Webmaster friends know search engine rules and Alexa rankings are related. Generally speaking, the higher the Alexa ranking of a website, the higher the ranking will be in the search engine, the reverse is the same. But it does not mean that there will be other situations, I also see a lot of sites Alexa rankings are high, but this site in the weight of Baidu is not very good, so still that sentence, everything is not so absolute and inevitable, but the Alexa rankings for webmaster, it is not a bad thing after all.

Four, Google's PR value

Google is the world's largest search engine, but also the world's most perfect search engine, PR value is Google used to measure the quality of a website is an important indicator. It can be said that a high content of the site link, is Google more important, a site of the number of external links, the higher the PR value; the higher the level of the external link site, the higher the PR value of the site. The above is not difficult to see the PR value of the determinants, is the link in the site to improve the degree and the number of links outside the quantity and quality, and the current PR value is still a link to Exchange Web site an important reference standards, so far the sale of high PR value link is still a lot of small and medium-sized PR value from the side reflects a quality of the site, Baidu will also be based on the PR value to refer to the site rankings, but sometimes this is not the case, and some of the PR value of the site, his weight is not very high, or even 0 of the phenomenon.

V. 301 redirect

301 of the problem, I do not say much about the basics, in the Webmaster forum also see a lot of webmaster friends discussed, the personal view is to do 301 Permanent redirect site, the truth is that the site URL normalization, that is, the uniqueness of the URL, a site page can only be accessed through a URL, This can make the search engine database in the same page does not appear many times, will not reduce the site's friendliness of search engines.

VI. website title

Title is often said that the title, is the search engine to determine the content of the important basis for this problem in Webmaster Forum can be said to have been discussed thoroughly completely bottom of the clear. Certainly can not change the case, as far as possible not to modify, just like the name of the people, Gesanchaiwu frequently change the name, I do not know what to call you, not to mention the Baidu Spider is just a machine, more confused situation, do not hate you are strange! My point is also that the title cannot be easily and casually changed.

But what I said here today is not the problem, but the title of the content of the question, take my site, I was making cosmetics site, the previous title is "Facial skin allergies, how to do the face allergy" and so on the title content, if the careful webmaster will find, After last year's Baidu big update, again searches this kind of keyword, Baidu presents the search results are some large forums and portals, and the medical station and like me, such as the official website (product station) is simply not search, such a site is not Baidu Harmony is to run to 5, 6 pages, or even farther.

Speaking of this is the time I want to explain the point of view, why Baidu will take such a way, method, personal feel the medical station: casually get a domain name, make several articles, not 2 months (this is slow), there is a good flow, in the past this is very normal situation, but with the state vigorously to fight against the medical and the great efforts of the crackdown, Medical care is a health cause for the safety of the people, not a trifling matter. Originally in China, there has been a phenomenon of abuse of antibiotics, and Baidu is a big enterprise, people often say, enterprises will be big to shoulder social responsibility, so Baidu's these practices are not surprising, rather than kill 100, never let go of one, first of all filtered again , really do high-quality station webmaster is not to give up, so I think in the near future, the real quality of the medical stations can be displayed again, and then the rubbish of the medical center has already been destroyed.

Second, my station is the cosmetics station, this industry in my observation and medical type station almost, casualties countless. We may think again, this is not a medical station, why will there be such a situation, OH, here first sell a case, stay to the next outside of the site and sharing.

VII. website Keywords

If the title is like a person's name, then I think keywords is the person's specific label. This problem everyone again familiar with, is the core words that you choose to write out good, but not too much, avoid piling up. I basically want to say is, should pay attention to long tail keyword, there are many stations, index big words are not in the home page, but still can have 4 or 5 of the weight (in the current environment, can have such weight, really heart envy, envy, hate AH), and good traffic, these are long tail words brought, So you webmaster don't go blindly pursuit index high, hot word, in fact, in the long tail keyword has a very good ranking, with the weight of the site, and then search those index high, hot words will find your site on the home page.

VIII. website Description

This is not much to say, this is like a person's profile, seize the center of gravity, not too long nor too short, with concise and clear a few words, highlighting the core content of the site, OK, it is so simple! Remember, the description is good, can improve the conversion rate of the site Oh!

IX. website content and internal chain

First of all, the picture problem, we all know that search engines can only identify words, and do not know the picture, so we are home or inside the page, can use the place of the text as little as possible with pictures, this is a cliché. The second is the update of the article, we must do to have a stable frequency of updates, this is also in order to allow spiders to have a regular crawling your site, to develop a timed point to feed the spider, it is happy, you have to eat, sounds really cruel ah, as stationmaster are really bitter force Ah! The third is the problem of inner chain, Do not do in an article so many anchor text, you tired not tired ah, you are not tired spiders are tired, it climbed an article, you can walk it confused, maybe finally it has to get lost, it is not happy, your station and suffer, but also spend a lot of time and energy back to the spider, so or suggest you webmaster friends, everything has a degree, Enough。

Again, 404 pages, it is best to do a navigation with 404 pages, if you are still using the server's default 404 webmaster friends, then please quickly change with the navigation of this bar, because the server default of 404 pages will be dead link problems, can not index the site, Not conducive to optimization, if there are a large number of 404 of the situation, it will fall right. So I highly recommend that you switch to 404 pages with navigation. And the site map is needless to say, Baidu and Google are put on it, the map is in the shortest time, guide spiders to retrieve the information of the whole station, but remember that some maps to timely and effective update OH.

The last point is the content of the article quality, must not be false original, write some high-quality original bar, the core point is to pay attention to the user experience, experience in today's search engine, the status of the spider, whether in the time you write the program, or when you write articles, or when you do SEO, If the spider and the user to choose, please do not hesitate to choose the latter, because the spider is a machine, and you do stand is to give people to see.

Ten, Links

Exchange links first to your liking, that is, industry-related; second, look at the PR value, try to find some high PR value of the station to change; third to quality, if the other side of the PR is really high, but the other party has 50 friends chain, PR output value is very low, you still and he change? Four, do not and be Baidu, Google blocked the exchange of Web sites, this said it really feel a bit long-winded; five is to see the other side of the collection and reverse chain, his collection and the chain is poor, but the PR value is high staggering, 5 or 6, then you need to consider, he is not through cheating means to get the PR value? Finally, don't forget to look at his snapshot date, not big last month, is last year, suggest you old or find another one.

Well, today is the first here, follow-up will have a post outside the site, please note that there are different views and views, welcome to exchange.

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