My view on the key words

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What is a keyword?

is one of the main methods of web search indexing, which is to want visitors to know the terms of a product or service or company.

Keyword classification

By heat Category: For the most popular keywords (search for a higher number of words, such as: procurement, search Volume: 622, and has been maintained between 6-800),

General Keywords (search volume general words, such as: Government Procurement, search Volume: 160),

Unpopular keywords (user purpose is very strong, but the search for a small number of words, such as: Government procurement information Network telephone, etc.)

Length Category: Short tail keywords, long tail keyword short tail keyword is 2 to 4 words, long tail keyword is 4 words or more words.

Primary and Secondary categories: The main keywords, auxiliary keywords, the main keyword is the site is generally the main word is difficult to optimize the word is often a hot word, auxiliary keywords are easy to optimize the site of the word, is generally not a hot word

Other major categories

Generic keywords: search for a large but imprecise words generally for an industry or articles collectively, such as clothing, business, etc.

Alias keywords: The same items are called different, for example: computer (computer) procurement (wholesale) and so on

Time keywords: keywords to add time For example: the recent government Procurement X-month X-Day procurement meeting and so on

Typos keywords: usually input the wrong phrase, such as: order (order) and so on

Answer Key words: Good understanding is generally a question sentence. For example: What is the Web site of the government Procurement Information Network? Where is the address of the government procurement information newspaper?

Borrowing force keywords: can be understood as the use of other people's brand search volume of words, such as: better than the Government procurement network site, because the government procurement network has a certain amount of search and influence.

Accurate keywords: Generally the name of the goods or services, or even the product model,

Regional keywords: With regional keywords, such as: Beijing government procurement Shanghai procurement and so on

How to do the website keyword?

Homepage keyword is the main keyword is usually a hot word, because the site's home page weight is the highest, hot words more difficult to optimize, put on the home page is the most suitable one to two.

Column page settings, each column keyword settings should also be one to two keywords too much without focus.

Content pages are generally tagged + inside the chain form of keywords within the chain should not be all linked to the home page

Set keywords do not have too much density, the highest can not be higher than 8%, and the key words should be reflected in the title and description

Simple to understand the site title, description, key words

This is the site's homepage title, description, key words

Where does this content come from?

What's the use of setting a keyword?

The use of key words is not the embodiment of the keyword itself, but reflected in the content title and description, since the Baidu February line after the green Luo algorithm Baidu on the link and soft Wen station to hit a serious point that can be set to link the importance of key words, the user experience is the direction of search engine advocacy.

Case Study Description:

The industry famous shopping Guide website Mushroom Street, its homepage main keyword only has one, and the key word name is: Mushroom street, namely own website name, can see from above rank to reach 32,000 more, but see its keyword rank, mushroom Street home reach 16000 mushroom reach 2100 Mogujie 1500, We can calculate more than 32,000 traffic in which their own brand word traffic is almost two-thirds, other large industry portals are basically such, grasp their own own words favorable conditions, publicity spread, the site is facing the changeable Baidu, Baidu in the constant upgrade algorithm, search engine to import traffic is of course good, If which day Baidu upgrade algorithm is affected, users can search the name to find the site, we rely on the search engine can not rely on it.

Besides their keywords, their site's keywords have to do carefully selected settings? I don't think we should focus here.

Case 2

Some time ago the network exploded the poisonous food warning Web site thrown out of the window, a Fudan university students do, from the above gallery can see what?

In addition to a title there is nothing, not even the description, and then look at the rankings, as a personal website non-commercial is also good, this case has a lot, although I do not advocate to do so, this proves what? I think our focus is not on how exquisite the keyword is, how essential the description is, We should pay attention to is the user experience, the site's first task is the user experience, now is not Baidu just started the time, the accumulation of some words can achieve a good ranking, casually send a soft text can be included and a good ranking. That era is gone forever. Our existing website keyword ranking is also a certain amount of, if we hastily modified will produce search engine distrust and instability, this is not recommended.

User Experience

Reflected through the PV, through effective CTR, through the stay time performance, bounce rate performance, Web site access speed performance,

How to improve the user experience

Content is the root of the site, do a good job of the content of the site will have a better effect, in this regard a little suggestion, the title is more attractive to click (after the title Plus (PHOTOS) or (video)) Such words will make people more desire to click, seize the current hotspot let the title write more inflammatory title, related reading with pictures + Title in the form of better, sharing tools to effectively use good, can not be shared into devices, such as sharing to X friends can be free to get a newspaper and so on

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