N2C model will be the development trend of local portal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

5 years later, your site is still there? What will the Internet community look like in 5 years? After 5 years you will create the miracle of Ma Yun, become the next legend?

The revelation of Prophecy

1964 Michael Hank in the "Understanding Media", with the use of electronic technology, the future distance between people gradually shortened, the earth will become a "village." At that time, his predictions were neglected by academia, and today, this is an indisputable fact.

1998, MA gave up "China's Big Yellow Pages", back to Hangzhou two times business. The business model of business-to-business Alibaba was proposed, with about 17 people at the beginning of the team. At that time, the other's understanding, "Ma Yun Crazy." 10 years later, he created the Internet miracle, the success of the MA era. 2003 Ma Yun rate Kibaki, copy Bay business model, the preparation Consumer-to-consumer Taobao model. Foreign precedents, for Taobao's success has determined the foundation. 5 years later, Taobao became Asia's largest online retail commodity distribution center, the annual transaction amounted to 100 billion yuan.

At this point, Ma Yun jumped out of the traditional network virtual community of the magic Spell, to a "37 jump", skipped the traditional community of the drawbacks. So now the country about 70 million small and medium-sized sites in the future where it?

Evolution of the network community

The traditional virtual community constructs in the reality, the traffic decides the Community market value, the merchant puts on the advertisement as the main profit point. In the late 90, the network did not popularize the premise, the trend of curiosity netizens on the advertising rate of about 10%, and 2008 China's Ministry of Information industry statistics data netizens about 300 million, accounting for 1/5 of the total population, network advertising clicks less than 1, virtual community advertising value steep drop

Advertising is the blood of the virtual community, businesses generally reflect the lack of effective online advertising. The income of the virtual community began to be supported by advertising and changed. In the past 3 years, the major communities in general revision, in the virtual community Exchange-oriented function, began to use the "1+1" community operation mode, 1 virtual Exchange platform to pull people + 1 E-commerce platform to provide users with benefits = The common interests of the crowd gathering platform.

Market preconceptions, the first person to eat crabs is often successful. As early as a few years ago, Sanli the network community to the ordinary consumers of the market blank, the achievement of China's first large order network (rice), the annual output value of 300 million yuan.

"1+1" mode in recent years in various major communities, such as Shanghai Qi Home Group Buy network, Sichuan Chengdu Beer and Skittles Network, Anhui Hefei Forum and so on. This kind of "1+1" virtual Community + E-commerce most successful is the West Shrine.

The breeding of N2C model

Whether it is business-to-business, Business-to-consumer, b2t, Consumer-to-consumer generation have a specific era background, MA Yun mode in playing checkers, then group buying class of B2T is a malformed son. In the crowd of business-to-business and Business-to-consumer, they want to get a slice of the huge network. In recent years, the major communities constantly revised, it is not difficult to find that the early Foundation and Human communication Virtual Community revision is the inevitable development of the network community.

Network community on the consumer E-commerce model [Networking to consumer] short N2C, in the revised small and medium-sized site has seen the embryonic. and the foundation and this kind of plate most successful is the West Shrine, the West Shrine on its foundation unceasingly expands, has transformed from the community to the portal site.

N2C mode base and people and people in the virtual community exchanges, in the use of the interests of the general public, for businesses to provide advertising platform, to give users affordable. Look from the current n2c mode, except for basic online communication. The service provided is about 1. Electronic discount 2. Integral Exchange 3.CRM System Platform 4. Online booking 5. Offline activities 6. Points and advertising position.

The future of the N2C model

Under the new network environment, the N2C model produces, what will be the future of this born-again child? What is the future of the small and medium-sized sites, apart from the major portals of the virtual community?

Stay in the sale of advertising to support the "era abandoned", there are about two trend, stay in the place never, based on local short-term to do portal class, has been in the revision. And this n2c embryonic problems everywhere, such as the network of bamboo quality, plate on the link, the integration of the difficult to cash, online activities, complaints and so on.

The future of the virtual community, on the basis of n2c to make a vegetable order will also have a market, perhaps in 10 years we will see. No more, the store will be the common denominator found in the two modes of both the N2C and the Business-to-consumer. N2C's future as a vegetable market, industry competition will be white-hot, and at this time the embryonic form, will soon become flying out of the "ravine ditch" of the Golden Phoenix.

PostScript: The author in half a year in the country nearly 20 first-level portals, 50 two-level sites, 100 types of forums to do a simple survey, 5 small and medium-sized webmaster, want to have a head of the N2C model will be implemented on the plate new revision. Within 5 years, we will see the complete N2C model, a new profit model based on the new concept of network community operation.

Note: What is N2C

E-commerce model for consumers in network community [Networking to consumer] abbreviation N2C

Can call it new network new consumption, new community new concept, new environment new concept and so on, simply say is "1+1" mode, is early start in local community, later after one or more than 1 virtual Community Exchange Platform + 1 for site members do E-commerce platform. Is the competition is strong, the market share shrinks, the advertisement is difficult to maintain the website own expense, the timeliness adjusts the market strategy the countermeasure.

The characteristics of n2c embryonic body 1. Consumer Information Guide 2. Consumer electronic discount coupons 3. Members online booking 5.B2T class on the offline activities of the link 6. Advertising resources Sharing 7. Merchant-Member Customer management system

This business model is more than a portal community, the most successful in recent years is the West Shrine of E Dragon