"National Blitz" Chen about his eyes on the national assault and FPS hand tour

2015 the beginning of the new Year, FPS became a large number of hand tour vendors for a new market, the first to detonate the market is Tencent's "national assault." Recently, Tencent Photon Studio Group President Chen received an interview with reporters, narrated his eyes of the national assault and FPS hand tour.

Originally in 2014, the tepid FPS hand tour, to the 2015 showed a concentrated outbreak of the situation. Since January 8, the "National Blitz" has been the top of the App Store free list and bestseller list for two weeks. A week later, another FPS hand Tour "The National Gun Fight" the first day of water breakthrough million. Although the "National assault" market performance remains to be seen, it is undeniable that after the card, ARPG, FPS has become a hand tour of the market a fresh force.

In the following interview, the "national assault" original target users are male shooting players, but after the online success attracted a large number of leisure and female players. The success of the national assault, on the one hand, and the design of the game, on the other hand, can not be separated from friends real-time game to play the social help. As a niche market, "national blitz" will not divert Tencent platform other products users.

Can you talk about the design idea of the national assault?

Chen: In the game design idea, "The national assault" is different from other gun-fighting type hand tour, and not simply the traditional PC-side shooting games and experience moved to the mobile end, but from the characteristics of the mobile side of the game, through the grinding mode and operation of the handle, will be shooting games cool and carefree, Smooth and simple to present in the mobile end-players as long as the screen on both sides can be smooth operation, really do the "gun in hand, at any time war."

FPS game also a lot of, in your opinion, why the national assault will fire?

Chen: In our view, this is our 2014-year subdivision + boutique strategy victory. Segmentation strategy by the Tencent mobile game last year Q4, "The National Blitz" is under this strategy, we proposed in 2015, the first 3D shootout class hand tour.

Boutique strategy is embodied in the "national assault" of this game, in addition to the above, in the quality of the game, as Tencent's first gun-type hand tour, we in the research and development process to the near-stringent standards, the "national assault" scene design, skill set, screen style, sound and dialogue details such as control, I hope to be a representative masterpiece in this category.

In the social nature of the game, in addition to the past and challenges in the mode of ranking friends, send the heart of social play, "The National Blitz" through the "Invite friends real-time 1v1 vs" and "Invite friends 2v2 team PK" Two kinds of PvP game operation, will be the real-time PvP and social links through the chain, The social nature of the game is magnified again.

You have been emphasizing market segments, then IP?

Chen: It is successful to insist on the introduction of the fine game in the subdivision field. IP is an important trump card for the success of a game, but as long as our game can return to the "bring the players happy" starting point, let them have a more diverse choice, can experience the fun of different kinds of games, and can enjoy the good experience of high-quality games, can achieve success.

Subdivision and fine is inseparable, if a game only occupy the market segments, but the game itself poor quality, it is impossible to succeed. In fact, from the second half of last year, we have to fill in the layout of their own or industry blank category, which appeared in a number of different segments of the success of the fine hand tour, such as the Leisure Board category of "Every Day Millionaire" and the main focus on the classification of the heavy Combat category of "three To "The Blade of the Three Kingdoms" as an example, it was published on the day that the App Store double table first, online still entrenched in the top ten iOS list.

The success of the "National Blitz" also confirms that the hands of the field still has enough space for development, as long as it is a masterpiece, as long as you can meet the needs of hand-play, it will certainly be the enthusiastic pursuit of the players and praise.

Which users are targeted by the national assault? What are your research results for these users?

Chen: Familiar with shooting games, the shooting game is interested in male hand play home, is our product development and promotion of the main target users. They understand, love the traditional PC-side shooting game, but on the mobile end of the gun and there is no real shooting masterpiece, so, "the National Blitz" a launch, they have been a strong concern and praise.

At the same time, in the game after the public test we also found that there are a large number of previous focus on leisure-type hand tour players, including many female players, also very enthusiastic about our game, can do this, we think with the "national assault" on the mobile side of the "simple, easy, fun, fragmented" game play is inseparable.

Will the national blitz affect other games on the platform and divert their users?

Chen: No, this is the first game under the category.