National Brigade cooperation leisurely tourism network breakthrough O2O

Absrtact: As the concept of O2O is more and more valued by the market, the traditional tourism industry is also speeding up the adjustment and seeking its own development path. Beijing Daily News reporter learned yesterday, with China International Travel Service Co., Ltd. (hereinafter referred to as China National Brigade) and leisurely brigade

When the concept of O2O is more and more valued by the market, the traditional tourism industry is also speeding up the adjustment and seeking its own development path. Beijing Daily News reporter learned yesterday, with China International Travel Service Co., Ltd. (hereinafter referred to as "China Brigade") and leisurely tourism network signed a strategic cooperation agreement August 1, the two sides will be their own line of resources under the deep sharing, as the first and online travel depth cooperation of traditional travel agencies, The move also brought a new train of thought to the O2O development of the industry.

Tourism is O2O New model

In the industry's view, the Chinese National Brigade and leisurely network cooperation, or for the industry to open up a new way of tourism O2O.

The strategic Cooperation agreement signed by China National Brigade and leisurely net shows that the tourism products of CITs online (China National Travel brand) will be connected through platform docking mode, directly provide to leisurely network display and sales, and leisurely network will be in the introduction of national tourism products, while leveraging the advantages of the network under the Internet resources, for the leisurely network to provide convenient offline services.

According to Hu Zhimin, vice president of China National Tourism, China National Brigade and leisurely net will further increase the breadth and depth of cooperation in the future. However, the cooperation will not affect its own national travel online platform and the operation of the country travel app. Leisurely network CEO Li Daishan also said, hope that the future leisurely net products in China's national tourism Line store in the show.

In the powerhouse Consulting editor-in-chief Wang Yigang View, the Tourism enterprise development O2O model, is usually the enterprise itself and do offline and do online. However, in the past, there are no enterprises in accordance with this model to achieve significant results. such as the traditional travel agency Cyts to create a travel network, the Hong Kong-China travel to create a mango net performance are not very ideal. Data show that surfing network, Mango Network has been continuously loss for eight years, and the industry before the gap between more and more big. While online tourism companies are also building offline stores, but at present do not have a certain scale.

Cooperation for the pursuit of business complementarity

For this cooperation, Hu Zhimin said, online tourism enterprises to take care of the platform technology, operation, promotion has the current traditional travel agencies difficult to achieve maturity. Therefore, the Chinese National Brigade also chose the online operation ability stronger than its enterprise's online platform to cooperate. According to a traditional travel agency sales staff, a lot of traditional travel agents from sales control, sales once job-hopping is likely to cause its own a large number of customers lost, so to guide consumers to join the online membership system to a certain extent to better circumvent this point.

For leisurely net speaking, the Chinese National Brigade's offline store can make up its service system better. According to Ningxiao, deputy general manager of China National Tourism Department, China's National Brigade has 1070 stores, can be said to be the most stores in the traditional travel agencies. Beijing Business newspaper reporter learned that the current strategic deployment of leisurely network is to international air ticket business into outbound travel business. For consumers, outbound travel requires visas and deals involving large sums of money, and consumers prefer to handle them face-to-face in their stores.

Leisurely Network Marketing Center director Xue Frankly, leisurely had tried to open their own shop under the line, but this path for the capital requirements extremely high. Xue introduced, on average, open a store about 500,000 yuan of investment, and a new store still need to go through about 1.5 of the blank period, to have a stable source and profitability.

Benefit bundle is more conducive to long-term cooperation

In the industry's view, the two sides of this cooperation is to use each other's advantage resources to make up their own shortcomings. Currently surfing the network, Mango network can not be ranked in the forefront of the industry's main reason is that the traditional travel agencies lack of internet genes, still use the traditional travel agent thinking to do E-commerce platform. One obvious phenomenon is that traditional travel agencies often demand dividends at the end of the year, and E-commerce platforms require a few years of "burning money".

In fact, traditional travel agencies and online tourism business cooperation is not a case. This March, HNA tourism has been with where to sign cooperation agreement, in the surrounding tour, cruise ship, aviation hotels, tourism finance and other fields to carry out all-round cooperation. In addition, in Ctrip, such as the online platform of cattle distribution tourism products, traditional travel agencies are not a few. Liu Simin, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, the Chinese National Brigade, as a leading enterprise in the traditional travel agency, cooperates with the online tourism enterprises, is an attempt to develop the online business of the traditional travel agency, and is also a fast channel for the store service under the line of tourism development

However, Liu Simin also said that the final cooperation effect depends on the depth of cooperation between the two sides, if the future can be from the assets of the two sides to achieve binding interests, the effect may be more obvious.