National dual New Media team: Large data landing key in technology

"IT168 comments" from the "good voice of China" to "I am a Singer", and then to the "Chinese good song", every successful TV program behind a large number of staff to pay hard. What can be done to make it more valuable? Recently, the reporter interviewed the National dual technology of the new media team, sharing them through large data analysis to help traditional media to the internet thinking of the transformation of the road.

In the eyes of the senior vice president of National double Science and technology, the country double is a real "do" Big Data company. The so-called "do" large data, is through large data services to bring real value to customers. In a few short years, the country's dual technology will almost all of the network into their customers. In addition, the tentacles will extend to IPTV, OTT and television stations and other new areas, government clients also broke through 1000.

▲ Senior vice president of National double Science and technology

Internet thinking in traditional media

In the face of the impact of the Internet on the traditional radio and television industry, the company said this is both a challenge and an unprecedented opportunity. How to turn the Internet challenge into opportunity is the subject that the radio and TV enterprises should face actively. On the one hand, the radio and television enterprises need to learn the Internet thinking, all from the user needs, and effectively use a variety of Internet platforms to expand the impact and service scope; On the other hand, the radio and television enterprises can grasp the large data tide, in the premise of fully understanding the audience, play their own content resources

▲2011-2014 large data solution with dual technology

The so-called Internet thinking, is through large data analysis of user needs, and iterative optimization process. Specifically, that is, through a large number of data analysis to understand user needs, and then to plan content, adjust operations, and constantly optimize, iterative internal processes, so that they can match the user.

In this media circle with content as the king, traditional media can only be in an invincible position only if they integrate into the internet thinking. Yang said that the production process of the program is generally divided into planning, preheating, sowing, sowing after four stages, the need to fully integrate into the internet thinking, which is the core of the user and the program between the continuous exchange and interaction.

The key to large data landing is "technology"

The most important aspect of each new technology development is "landing", and large data is no exception. The key to the big data landing is "technology". As an enterprise software and solution provider based on cloud computing and large data technology, the country double technology put technology in the first place, for four consecutive years launched the PC end, mobile end, TV end and program decision large data solution, trying to create a full media analysis platform.

▲ New Media Division general manager Chen

According to the National dual science and Technology New Media Division general Manager Chen introduced, national double technology launched the "multi-screen large data decision-making platform", based on innovative data statistics analysis and mining technology, for the radio and television customers tailored to the multi-screen user behavior analysis tool, it will help radio and television customers continue to pilot the new media era.

National double Science and Technology radio and TV multi-screen large data decision-making platform mainly includes TV-side, Mobile end, PC-side large data solutions. Among them, the large data solution for the TV end is a solution for Internet TV, IPTV, CATV, satellite TV, terrestrial digital TV content operation, product operation, advertising operation, user experience optimization and other needs.

Summary

National dual science and technology every year in the media for large data solutions to make some innovation, this year's innovation mainly in the television-oriented large data solutions and program decision-making large data solutions two aspects. In helping the traditional media to the Internet thinking transformation of the road, the state double adhere to the "Technology + Service" product concept, so that large data in the technical level to get real landing.