National interests: The top ten Key words of "triple net Integration"

Wen/"China Digital TV" columnist Luo Bu has been deeply interpreted since 2010, when the State Council decided to "speed up the integration of telecommunications network, radio and television network and the Internet". But in the author's opinion, most of the policy interpretation and content judgment, not stand in the radio and television stand, is standing in the Ministry of Posts, often overlooked a most basic position-national position! It is only from the national interest that we can truly understand the historical significance of the State Council's decision to accelerate the "triple-Net integration".　　The author discusses the relevant propositions in humble opinion, aiming at exploring and understanding the "triple net integration", which has already been included in the "Eleven-Five" national strategy.　　Keyword 1: Media, media and social "triple network integration" involving the NDRC, Ministry of Public and Sarft three national ministries, first of all to correctly understand their mutual management functions and relationships. In the State Council administration system, the NDRC is the macro-economic Management department, the Ministry of Public Affairs is the micro-economic Administration department.　　Understanding the decision of the State Council to promote the "triple Net integration", first of all, we must understand the macroeconomic objectives of the NDRC in order to understand the requirements of the Ministry and Sarft. In fact, from the media, media and social relations, the media serve the community, media services.　　The responsibility of the national media development falls mainly in the Ministry of Industry, the media development responsibility mainly falls in the SARFT, but the media and the media need to join hands to protect the society, this is "three nets integration" the most basic policy requirements. Keyword 2: The scientific concept of development only understand the basic principles of the Party and the State, in order to understand the purpose of promoting "triple net Integration". The basic policy of the party and the State, through the whole party study of the Scientific development view, has already carried on the extensive propaganda, this is "develops the economy to be the first responsibility, stabilizes the society is the first important task".　　In the author's opinion, the "triple net integration" is an important measure to carry out the basic policy of the party and the State, as the function Department of the State must carry out. Keyword 3: The background of the Times at home and abroad only understand the background of the "triple-Net integration", in order to correctly understand and implement the State Council's "triple net integration" decision.　　The "era background" here is not a technical background, but a proposition of the national development environment.　　First of all, take the road of environmental protection industry is the strategic choice of national development. November 26, 2009, China officially announced that by 2020, carbon dioxide emissions per unit of GDP fell 40%~45% than in 2005, while the country's 2020 economic goal was to double the GDP per capita than in 2000-meaning "three guarantees" (guaranteed growth, livelihood and stability) in the growth rate , we must develop the environment-friendly industry to realize, and vigorously develop the information content industry,The cultural industry and the Modern service industry (hereinafter referred to as "three industries") are the best choice to guarantee the growth and reduce the emission. I think, whether SARFT or the Ministry of Public Service, its network resources and assets are state-owned assets, there is no "yours, my" said, but the state entrusted to the two Departments management and operation.　　"Triple NET Integration" decision, the equivalent of the country to "three industries" development task to two management departments, the need to deploy resources on the deployment of resources, need to adjust on the adjustment, the core is to complete the development of the three major industries task.　　Secondly, it is the objective requirement of China's economic and social development to promote the development of "three major industries" through "three nets merging". When China's GDP per capita is below $1700 trillion, it is the people's first priority to meet the needs of entertainment and culture, and the demand for culture and entertainment will grow rapidly when GDP per capita reaches 1700~4500 dollar. At present, China's GDP per capita is more than 3300 U.S. dollars, the central city is higher, must meet people's rapid growth of cultural and entertainment needs! Cultural industry is different from other industries, not demand determinism, but supply determinism, which is to "stimulate domestic consumption" through supply.　　"Triple NET Integration" aims to provide more media means to stimulate the supply of cultural products or stimulate domestic demand in order to adapt to China's economic development.　　Furthermore, the gradual problem of widening gap between rich and poor needs the supply of public cultural products to balance. In economics, the Gini coefficient, which measures the gap between rich and poor, generally takes 0.4 as a "cordon", exceeding the red line, and social contradictions will intensify. According to Professor Liping of Tsinghua University, only the Gini coefficient of Chinese urban residents has reached 0.54. The gap between rich and poor or income is difficult to overcome in the "principle of efficiency" distribution, which is made up by the two distribution of the principle of fairness.　　But two distribution alone is not enough, and there is a need to provide more public goods or to secure greater public interest in order to compensate for unequal services, cultural inequalities and social inequalities resulting from unequal distribution. The development of "three major industries" through "three-net integration" should not only protect the original public interest, but also increase the public interest.　　In other words, in today's social environment, social benefits must be given priority, public interest must be guaranteed, three of social inequalities can no longer expand, the information gap must be narrowed!　　Four, the development of the three industries is not only conducive to growth and stability, but also conducive to the protection of people's livelihood. At present, the biggest three problems of people's livelihood are medical, social security and employment. Medical and social security can not be separated from the development of information content industry and modern service industry, the standard Internet shopping environment will create more employment opportunities.　　In addition, "triple net integration" itself is conducive to the unification of standards and independent innovation, will drive the scale of manufacturing, will certainly promote employment.　　Five, "Triple net integration" aims to strengthen national information security and cultural security. Since the reform and opening-up, China has been in a rare peaceful environment in general, butCrises always exist and national security cannot be relaxed for a moment. At the same time, technological progress also brings about a new topic of national security. For example, the Internet is not only an important means to promote modern economic development, socialist democracy and social progress, but also a tool to enlarge social contradictions and influence the unity of society.　　Complex international situation, and no time to map in the network world, such as the United States of China's "internet freedom" unreasonable accusations and interference, Google was under political pressure to withdraw from the Chinese market.　　Therefore, whether it is a more individualistic internet, or more liberal-color mobile phones, all need to strengthen the voice of the mainstream media, so as to facilitate the country's political, economic, cultural and social development of a good atmosphere of public opinion. "Triple NET Integration" aims to strengthen national information security and cultural security. Information security refers to the information network hardware, software and its system data is protected, information warfare, cyber warfare is the basic form of the future war, the state will attach great importance. The so-called cultural security, the author thought is the social impact of cultural products, for example, yellow information can not be intercepted by the transmission to the mobile phone audience, this is information security, but the yellow information itself produced social impact is negative. The state has realised that the internet and 3G cannot be developed at the expense of the next generation, especially young people.　　If we do not emphasize cultural security, the Internet, 3G and network TV may be fast development, the operator's economic benefits seem to go up, but we have become the ages of the Chinese nation! Keyword 4: State intervention only understand the conditions of state intervention in order to understand the State Council in the promotion of "triple network integration" of some of the policy adjustments.　　Under the condition of market economy, the State must intervene and adjust when two kinds of situations arise.　　In the first case, the supply of public goods is inadequate or does not meet the requirements. The direct broadcast satellite is the state to the traditional cable television supply insufficient intervention behavior; Radio and television digital and two-way, because the traditional cable TV is not in line with the requirements of modern information public products; Similarly, the demand for telecommunications "fiber to households" because ADSL does not meet the requirements, "expand broadband network coverage in rural areas"　　is due to inadequate supply.　　The second situation is that products and services have a negative effect, especially social negative effects. "Falun Gong" telephone, fax often harassed people, internet piracy rampant, telecommunications operators have even become a yellow website and cell phone pornography interest in the chain of the link ...　　The state naturally has to intervene. The author believes that it is precisely because of the lack of understanding of the state's intervention in the two situations, resulting in the media to "triple-net integration" of the comments formed two camps.　　Standing in the radio and television camp media, will naturally think that the use of telecom supplement supply shortage is a threat; the media in the telecom camp will naturally think that it is not conducive to the development of telecom operators to eliminate social negative effects by the SARFT through video management-both are biased. Keyword 5: Moderate competition The State Council in the "triple net fusion" decision, proposed in 2013 ~2015 years,"Basically form a moderately competitive network industry pattern"--how to understand "moderate competition"? The author thinks that "moderate competition" is different from the "effective competition" in the United States "triple net integration". Effective competition is the American economist J? M. Clark, in response to the unrealistic concept of "full competition", is called "viable competition" or "imperfect competition". In the United States, the "triple net integration" of equal openness, effective competition has very realistic meaning to wired.　　The first is asymmetric reciprocal openness in order to protect the "public interest" and, secondly, when telecommunications compete for cable business beyond a certain limit (10%), the cable business can be free from price control, that is, to liberalize prices.　　In the author's opinion, the "moderate competition" in the State Council "triple NET integration" has two meanings, the implication is to protect the public interest, that is, in the context of safeguarding the public interest can compete with each other, the other is the meaning of competition is to improve supply, in specific policy will be different from the U.S. policy environment. Keyword 6: Symmetry and asymmetric "triple net integration" must safeguard the public interest, this is the world governments to promote the "triple network integration" experience.　　The author thinks, when the radio and television and the telecommunication one party mainly undertakes the public interest safeguard task, the equal opening is asymmetrical, otherwise violates the fair competition principle, also does not conform to the party and the government "stabilizes the society as the first important task" the basic policy. There is a dynamic balance between economic and social development. When the economic development lags behind, the policy needs to be tilted to the promotion of economic development, and the first-time telephone installation fee policy is a typical case.　　When social stability needs to be focused on, policies need to tilt to public interest protection, and today's free live satellite is a typical case.　　The asymmetry in "triple net integration" should not be understood as the inclination to the policy of a certain department, but to be understood as the emphasis and emphasis of the State on the public interest protection.　　Keyword 7: Chinese characteristics to understand the Chinese characteristics of the "triple-net integration." The State Council in the decision to promote the "triple-Net integration", put forward to "explore and establish a three-network integration model in line with our national conditions."　　The author believes that there are at least three differences between the Chinese and American models.　　The first difference is based on the constitutional provisions. The legal basis of the United States "triple net Integration" is the First Amendment of the United States Constitution in 1791, specifically, the so-called "freedom of the press", while the constitutional basis of China's "triple net Integration" is the 35th of the current Constitution, that is, "citizens of the People's Republic of China have freedom of speech, publication, assembly, association, procession and demonstration", but only if " Shall not oppose the basic principles established in the Constitution, shall not endanger the national unity, sovereignty and territorial integrity, shall not endanger the national security, honour and interests, shall not incite National Division, shall not infringe upon the customs of ethnic minorities, undermine national unity, shall not disclose State secrets, or promote obscenity, superstition or violence, shall not endanger social morals and national excellent cultural traditions, and shall not insult or slander others, and shall not violate other contents prohibited by laws and regulations.　　The second difference is the regime and polity. The socialistThe system of multi-party cooperation and political consultation under the leadership of the CPC must not be shaken.　　The third difference is the social responsibility media theory.　　In the First amendment of the Constitution, the United States adopted the theory of free supremacy of the media, the Second World War to social responsibility, China has changed from the Communist media theory of the former Soviet Union to the theory of social responsibility, but more emphasis on grasping the correct direction of public opinion, serving the political system of the country.　　Keyword 8: The new business needs to understand the new business that is open and the direction of action.　　I think that for radio and television, the first thing to understand their existing infrastructure, the network condition, the system mechanism and so on, cannot satisfy "three big industry" the development the demand, the state allows "the qualified broadcast television enterprise may carry on the value-added telecommunication service and the partial basic telecommunication service, the Internet service" is for the broadcasting network to be able to serve for three big industries.　　Second, the new business to the national network TV as the focus, including national network television security, transmission and the people's multi-channel viewing.　　Again, as a means of new business innovation, not the so-called "Rob Business".　　Four, in the development of "three industries", the focus of radio and television should be different, the author thinks should be cultural industry and information content industry as the center of gravity.　　Finally, like the traditional business, we should pay attention to public interest and emphasize commonweal.　　Keyword 9: Two stages according to the policy deployment of the State Council, there are two stages in the development of "triple net integration", that is, the pilot period of 2010~2012, and the comprehensive development period of 2013~2015. The author believes that the "triple net fusion" is divided into two stages, not simply to test "who will do, who can not." But to explore the "triple network integration" as a long-term mechanism of national strategy, so that SARFT and the Ministry of Public Works to form a joint effort to serve the country's political, economic, cultural and social services, that is, to clarify the ambiguous policies, to adjust the system, to improve the system, to clear the unclear responsibilities,　　Not smooth coordination to straighten out the unscientific part of the decision to amend, the fragmentation of the regulatory system to improve.　　Keyword 10: Integration and market subjects how to correctly understand the "integrated cable television network to foster market subjects"?　　First of all, it is not only the requirement of "three nets merging", but also the basic goal of the reform of the radio and TV culture system to train the market subject of wired network.　　Secondly, the reform of radio and television culture system is the premise of the main market, not simply to set up a national radio and television Network group, set up a group is only a form; The core is to solve the problems of management, Zhengqibufen, enterprise and political capital.　　Finally, only the integrated cable network can guarantee the supply of public goods, and fulfill the responsibility and obligation of supporting the development of "three industries". In conclusion, the author believes that understanding the State Council's decision to promote "triple net integration" must be based on national interests. otherwise, it is bound to fall into the circle of departmental interests and form the sectoral protectionism or local protectionism which hinders the implementation of the national strategy, which delays the historical opportunity of the national development of the three major industries.　　Broadcasting has the glorious tradition of speaking politics, the author thinks that only by raising political consciousness can the decision of the State Council on "Triple net integration" be implemented well, in order to live up to the trust of the party and the State to the radio and television, and to face the opportunity and challenge correctly. I remind colleagues that in the State Council "triple net integration" decision, has been expressly allowed to "meet the requirements of telecommunications enterprises can engage in the production and transmission of some of the radio and television programs," cable network companies in the "Network separation", in fact, only to perform a broadcast television transmission functions,　　This means that if the cable does not change the system, the network, products and services, so that the party, the State and people satisfaction, three years later, radio and television cable network will no longer exist!　　The author once again elaborated own point of view, "three net fusion" only has two leaders-one is the country, one is the citizen; only if the people are satisfied, the state will give more support and help; Wired do not make people more annoying, let the government plug the grievances!　　The above only for the author's personal humble opinion and humble, please the leadership and colleagues criticize correct! 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