National promotion "Home appliances to the countryside" policy solution

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1, what is the home appliance to the countryside?

A: Home appliances to the countryside policy is to carry out the scientific development concept, and actively expand domestic demand, is a financial and trade policy innovation breakthrough. The main content is, adapt to the new trend of farmers ' consumption upgrade, the use of finance, trade policy, guide and organize industry and commerce, development, production suitable for rural consumption characteristics, reliable performance, quality assurance, inexpensive home appliances products, and to meet the needs of farmers in circulation and after-sales service; Farmers to buy into the scope of subsidized household electrical appliances to give a certain proportion of financial subsidies to activate the ability of farmers to buy, expand rural consumption, promote domestic demand and external demand for coordinated development.

2, ask: Home appliances to the countryside subsidy policy and other financial subsidy policy comparison, what innovation?

A: Subsidies for home appliances to the countryside, farmers buy home appliances to the countryside to subsidize products. The policy of subsidizing varieties and models, the proportion of subsidy and the burden of subsidized funds is well designed, and the design of the subsidy process is scientific, reasonable and simple to ensure that the subsidy funds are paid to farmers in time. But the policy of home appliances to the countryside and other subsidies to farmers is different: first, the subsidies to farmers in the past mainly focus on production, and home appliances to the countryside is the consumption of subsidies, only farmers buy home appliances to fill, direct consumption. Second, home appliances to the countryside to use fiscal policy lever, guide the production Enterprise design, development, production of products suitable for rural consumption, improve after-sales service, at the same time to guide distributors to improve rural household electrical appliances Circulation network, improve the rural consumption environment, the realization of fiscal policy and production, trade policy combination, the benefit of the country, the benefits of enterprises, the country, farmers Enterprises have the market, the Government of the public. This is the innovation of this policy.

3, ask: the comprehensive promotion of home appliances to the countryside policy is how to launch?

A: In order to carry out the State Council on the promotion of electrical appliances to the countryside, the Ministry of Finance, the Ministry of Commerce on the basis of repeated investigations, put forward the financial subsidies to promote home appliances to the countryside policy thinking. In order to safely advance, since December 2007 in Shandong, Henan, Sichuan, Qingdao, a city of three provinces to carry out the pilot home appliances to the countryside, the color TV, refrigerators (including freezers), mobile phone three categories of products to give product sales price 13% of the financial fund directly. The pilot has achieved remarkable results, the farmers are affordable, business market, the government of the public.

On the basis of summing up the experience of the pilot, the Ministry of Finance and the Ministry of Commerce believe that it is necessary to accelerate the development of home appliances to the countryside in order to further exert the policy effectiveness in expanding domestic demand, improving people's livelihood and promoting the construction of new socialist countryside. After the approval of the State Council, in the pilot three provinces and a city to continue to implement, home appliances sales and after-sales service network relatively perfect, the local enthusiasm of the higher Inner Mongolia, Liaoning, Dalian, Heilongjiang, Anhui, Hubei, Hunan, Guangxi, Chongqing, Shaanxi into the promotion of regional scope, a total of 14 provinces, autonomous regions, municipalities and separately listed cities. In order to maintain fair policy, home appliances to the countryside in the implementation of the time (including a city of three provinces pilot time) unified tentatively for 4 years.

In accordance with the spirit of the 36th meeting of the State Council, in order to further exert the role of home appliance policy in expanding domestic demand, especially rural consumption, the State Council decided to promote home appliances in the country as soon as possible. Recently, the Ministry of Finance, the Ministry of Commerce, Industry and Information Technology department issued a "on the national promotion of household appliances to the countryside to work notice" (Wealth building [2008]862).

4, ask: Home appliances to the countryside pilot achieved what effect?

A: After a year of practice, the pilot has achieved remarkable results. Enterprise data show that the pilot products have sold 3.5 million units (department), sales reached 5 billion yuan. Compared with the same period last year, the pilot three provinces and a city of household appliances sales increased by 40%, the growth rate increased by 30%. Home appliances to the countryside pilot products have become the first choice for farmers to buy home appliances, improve the people's livelihood, by the farmers welcome. Home appliances to the countryside for enterprises to open up new market space, in order to do a good job in sales and service, pilot enterprises will focus on the initiative to rural areas, and actively research and develop marketable products, to develop and integrate rural household electrical appliances circulation network. Many enterprises reflect, through the home appliances to the countryside pilot, purifying the rural household appliances market environment, effectively hit the fake and shoddy, the original loose marketing channels become close, the traditional home appliances pop began to change to the chain operation.