National sales of the leading red pot of herbal tea renamed Gado This slogan or will become history

Source: Internet
Author: User
Keywords Gado change advertising herbal tea dispute
Tags advertising advertising language advertising war broadcast change company false propaganda forced

"National sales of the leading red pot of herbal tea renamed Gado" This slogan or will become history. Yesterday, Gado in its official website issued a statement, said "will be forced to change advertising." This means that Mr Wang has the upper hand in this "advertising war" for the time being.

Multiple TV stations are off the ads

November 30, 2012, Canton Pharmaceutical group to Cadogan Bao company suspected of false propaganda acts, constituted unfair competition for the Guangzhou Intermediate People's Court to bring claims million yuan lawsuit. January 31, the Guangzhou Intermediate People's Court issued a decree of the injunction, ruled that the Guangdong Gado Sue temporarily stop using the "national sales of the leading red Pot herbal tea renamed Gado" and other advertising language.

Subsequently, many television stations stopped the ads involved. According to the International financial report 28th, after Yunnan Dali, Shandong Weifang, a few days ago, Guangzhou industry and Commerce on suspicion of false propaganda, misleading consumers Gado herbal tea to investigate. Not only that, at present, Guangdong, Zhejiang, Anhui, Hubei and other provincial and municipal television stations have been off the air "national sales of the leading red Pot herbal tea renamed Gado" TV ads.

Wang Old Jida health related person said, recently many batch add many Bao herbal tea because of packaging printed on the "national sales of the leading red Pot herbal tea renamed Gado" words were investigated by the business sector. Wang Old Jida Health will start the legal process, the full investigation of Gado throughout the country false propaganda legal responsibility, but also will retain full prosecution resistance to enforce the prohibition of units and distributors, individuals and joint and several liability rights.

Gado "will be forced to change advertising"

Yesterday afternoon, Gado issued a statement on its official website. The statement said that in order to avoid the vast number of dealers and the media are again subject to widespread drug harassment, and for the herbal tea industry to consider the overall development, Gado will be forced to change advertising.

Earlier, Gado has said that insisted on not changing the advertising language. In the case of the injunction, Gado has said that more than the launch of the ads have passed the Chinese Advertising Association's review of the record, completely legitimate, there is no false propaganda, will adhere to the original advertising plan. And said the verdict is a serious violation of the facts, the company resolutely do not carry out.

But this statement Gado, the statement said, "Canton drug use verbal intimidation, distributing leaflets, employing so-called" professional "anti-counterfeiting companies and other means of frequent harassment of Gado dealers and media partners, has seriously affected and interfered with the normal business behavior of Gado, destroyed the tea industry hard-won good situation. In order to avoid the vast number of dealers and the media again by the harassment of broad-spectrum drugs, and in the tea industry for the development of the overall situation, Gado will be forced to change advertising. ”

In addition, Gado also stressed that only received by the Guangzhou Intermediate People's Court in the "injunction" ruling, rather than entity judgments, Gado on February 7 to the Guangzhou Intermediate People's Court for reconsideration. According to Gado related responsible person, add the new advertising film will be broadcast in March, new advertising language will also debut. (Beijing financial Channel)

"Tea Contest" memorabilia

1995 Yangcheng Medicine will be red cans and red bottle of herbal tea production rights to lease to the Hong Tao Group, the company retained boxed King Old Kat.

Canton Pharmaceutical Group was established in 1996, Yangcheng Pharmaceutical industry was included in the company, Wang Old Kat trademarks and other intangible assets to Canton Pharmaceutical Group.

2000 Canton Pharmaceutical Group Authorized Hong Tao Group in red Canned herbal tea on the use of the registration number of No. 626155, "Wang Lao Ji" trademark, the period from May 2000 to May 2010 for a total of 10 years.

2002 2003 Hung Road Group chairman Chen Hongdao three times to the former general manager of Canton Pharmaceutical Group Li Yimin bribery more than 3 million Hong Kong dollars, extended Wang Old Kat trademark license period to 2020.

2004 Chen Hongdao bribery case, bribe people Chen Road abandoned bail, is still in the capture.

2010 Hung Road Group rental Wang Old Kat trademark expired, the Canton drug program to recover trademark license.

2011, Canton Pharmaceutical Group to China international Economic and Trade Arbitration Commission submitted arbitration.

May 9, 2012, China International Economic and Trade Arbitration Committee decided to add the group to stop the use of "Wang Lao Ji" trademark. July 13, the first Intermediate People's Court in Beijing rejected Hon Dao Group's application for revocation of the arbitration results. November 30, Canton Pharmaceutical group to Cadogan Bao company suspected of false propaganda acts, constituted unfair competition for the Guangzhou Intermediate People's Court to bring claims million yuan lawsuit.

January 31, 2013, the Guangzhou Intermediate People's Court "injunction" ruled that the Guangdong Gado action temporarily stop using the "national sales of the leading red Pot herbal tea renamed Gado" Advertising language. February 4, Gado issued "Sorry" series of marketing. February 28, Gado announced that it would be forced to replace the advertisement.

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