National trademark Network bid will start the lowest transaction price of 101 yuan

Every journalist Chenlili from Beijing trademarks as intangible assets of enterprises, affecting the operation and development of enterprises, has become an indisputable fact. By the number of commonly used Chinese characters and many of the impact of registration, trademark resources are increasingly scarce.　　In this case, trademark-related agencies have also emerged, at present, whether the trademark online trading platform, or agents have been all over the country, the industrial chain is also generated.　　However, Beijing gold Vest property Rights Network Trading Co., Ltd. Marketing senior business director Yong said, "The current trade mark trade market is not large, the information is small and transparent phenomenon, the real value of trademarks is not fully reflected." In this context, in order to explore and try trademarks as the embodiment of the value of intangible assets of Enterprises, the National trademark network sponsored by ZJY will be officially launched.　　According to the organizers, they have a professional team of accountants, lawyers and evaluators to carry out this activity, the first basic work to be done to join the trademark is the right to determine the trademark is a good security products. Beijing has 150,000 ~ 200,000 pieces of unused trademarks, the country has 2 million ~ 3 million pieces of idle trademarks, mainly including enterprises due to transformation, transformation, mergers or acquisitions or bankruptcy, closed down and temporarily did not really get "application" of the trademark, "Of course, there is no lack of trademark traffickers registered trademarks" China Technology Exchange (hereinafter referred to as the Technical Institute)　　Vice President Oster said. According to Oster revealed that there are now thousands trademarks to join, the target collection time as of December 13, 2011, the Bidder solicitation time for December 20, the network time limit for the auction period of December 23, the initial price of 1 yuan, the minimum fare increase of 100 yuan per time the whole multiple, " The minimum transaction price is 101 yuan.　　According to the Daily economic news reporter, thousands about the origin of trademarks are mainly trademarks agencies, individuals and enterprises, including trademark agencies recommended a larger proportion.　　For the significance of this activity, Oster said, "At present, the state-owned exchanges need to play its due function, the ultimate goal is to really show that the trademark as a dominant price of intellectual property rights, while the supply and demand side of the information more symmetrical." At the same time, Oster said, "The trademark is a step forward is the brand, such as six must reside in China is a well-known brand, but in Europe, the same brand name has been registered, if six will want to enter the European market, must be through the purchase of trademarks."　　From this view, "Chinese enterprises in the trademark has eaten a lot of losses." It is understood that the franchise has joined the trademark thousands trademark team, in addition to Kam, Hailuogou, two inside, ancient porcelain, amorous and other brand names, impressively in the list of "Ou Shu dan." The European brand, which many have already known, comes from Provence and has a history of about 30 years. Just, this "ou Shu Dan" is that "ou shu Dan"? Oster said, individual cases, not very clear.