National wine industry unveiled in Guangdong International Wine fair to stare at foreign markets

Recently, Luzhou National Liquor Co., Ltd. under the organization of the Luzhou government, exhibition in Guangdong International Liquor Fair, in this international liquor fair Show Chinese liquor, Luzhou liquor, Chinese culture wine style, and Beijing opera and other quintessence art in the form of goods recommended, to show guests around the world. And the reporter from Luzhou essence wine industry learned that, after years of product structure improvement and management optimization, the national wine industry not only look at the domestic market, into the ASEAN market, and further stare at the international liquor market, in the last year, Liquor export licensing qualification, the National wine industry will use the spring and autumn rum and Guangdong International Wine Show This world-wide exhibition,　　Gradually move to foreign markets. National wine industry in Guangdong International Wine Exhibition exhibition area, right for the chairman Shi and Merchants Exchange the essence of the wine industry: improve products, optimize management, mold the brand learned that Luzhou wine industry in recent years, in addition to continuing the steady expansion of the market, has been strengthening the product structure, as well as the strengthening of management work,　　In the brand building than investment, in the training of the internal strength of the enterprise, but also to establish a "national essence" wine very high brand image, won the Chinese culture, famous brand products in Sichuan Province, China well-known trademarks and other brand reputation. In addition, the essence of wine industry actively engaged in Beijing opera culture to promote the development of public welfare undertakings, financing and sponsoring the development of Quintessence culture such as Beijing opera, through cultural dissemination and prosperity of wine industry, through the development of wine industry to promote cultural development, in the culture, wine industry, business coordination, mutual assistance, has achieved many aspects of development, set a very high brand awareness, reputation and brand value　　, enterprises and brands have been highly recognized by society and industry. Essence Wine Market Promotion: Not only attach importance to domestic and foreign journalists from the Luzhou Liquor Industry Association Secretary-General Shuntongjie to understand, Luzhou liquor is Luzhou liquor small giant Enterprise, known as Luzhou Liquor, the third flower, last year, the export of health license, access to export qualifications, the first quarter of 2011 years,　　Luzhou's wine industry has set a record of more than 20,000 dollars in export earnings. And the quintessence of wine industry Chairman Mr. Shi also introduced, the essence of wine industry next job is to hit the market, the domestic market is the most important, not only the domestic, but also to heavy foreign.　　At the end of last year, the company obtained export qualification, early this year, and South Korea, Singapore and other ASEAN market dealers established cooperation, channel construction, network construction, the first quarter of the results are good, and other channels and market construction, I believe sales will be greatly improved. Reporters also learned that over the past few years, the national wine industry in more than 30 provinces and cities have established regional markets, it is everywhere. In Korea, Singapore and other markets after the first attempt to succeed, the national wine industry began to frequent in the international Wine stage debut. And this appearance, not only is the commodity brings the commercial exchange, but also because the Quintessence liquor unique Chinese quintessence culture temperament, as well as the Quintessence wine matches some cultural promotion activity, but promoted the Chinese and foreign cultural exchange.