National wine Maotai Keep quantity price balance sugar cocktail brand tension Highlights

From the second half of 2012 to now, the Chinese liquor industry has gradually entered a depth adjustment period. In the process of dredging the waves, well-known liquor brand Maotai always adhere to the quality of the leading, maintain the balance of quantity and price, while deep brand. From the first half of the report, Maotai overall performance is good, selling prices around its own value normal fluctuations. The third quarterly bulletin also showed that Maotai still maintained a steady increase in profits. It is understood that most distributors are currently the sales plan has been carried out, there are many new dealers actively joined, which shows that for dealers, Maotai to their profits is still relatively considerable. At present, liquor industry is adjusting, the price of liquor products also appeared fluctuation. Objectively speaking, the fluctuation of product price is normal, this will appear at any stage, in the process of enterprise development inevitable. For the industry, each industry development to a certain stage also need to adjust themselves, self-improvement, this is the industry into a new stage of development. Hundred years, Maotai always adhere to the quality of the head, to the sauce fragrant outstanding, elegant and delicate, empty cup lingering fragrance, not top, do not dry the unique place of success to become popular in the minds of the national wine. It is reported that in Chongqing recently held in the 91st session of the national Sugar Wine Food Trade fair, Maotai is a well-deserved booth popularity king. It is understood that Guizhou Maotai full range of products in the N5 Pavilion exhibition booth 1th. After the launch of the visitors surging, crowded, hundreds of square meters of venues gathered thousands of people, the retail point before the arrival of consumers to buy. about why Maotai has such a high popularity, one consumer frankly, Maotai is the national wine in the minds of the people, for a long time the quality is obvious to all, he has been a loyal fan of Maotai. He also said that Maotai group launched a wine for the occasion of the commemoration, the price is only 1000 yuan per bottle, and launched a "micro-letter with the ceremony" activities, participants also have the opportunity to receive Maotai or Han sauce wine, such a high cost-performance and concessions a lot, it is not to be missed. In the sugar cocktail party, Maotai brand tension highlighted, brand advantage is obvious, which has been closely related to the good development. Hundred years to accumulate honor, leading industry over the years, Maotai always wise thinking of the growth of enterprises, and actively seek new direction of development. Whether the cooperation with the electric business or the renovation of dealers embodies the determination and strength of maotai reform; the introduction of a variety of different gradient products to meet the needs of different consumers more highlight Maotai sharp market insight. At present, the diversification of Maotai group has been involved in the airport, securities investment, financial industry and other fields, plans to focus on the development of finance, cultural tourism, venture capital and other sectors, and cultivate the sub-group, start diversification strategy is its own leap on the development of a new platform of the inevitable choice. As a national boutique brand, at present, Maotai is its own steady development for the industry and internal confidence, through the joint efforts of other liquor enterprises to face the difficulties, the big brand to take the role of the corporate philosophy to implement, through adhering to product quality, innovation and marketing channels, the layout of multiple strategies to actively seek new development, and constantly consolidate the brand value, The achievement of drunken beauty maotai, Charm Maotai.