"Naturalistic" interactive era to see how Microsoft "Epiphany"

Source: Internet
Author: User
Keywords Microsoft human-computer interaction ecological environment
Like Google, Bing Interactive technology is also involved in three of the human five senses. This paper comes from Forbes.com, author Shel Israel. It presents Microsoft's efforts in contextual search and human-computer interaction. By the Tiger Sniff compile: Whenever I ask Microsoft employees about the company's performance, the answer often sounds like they think the company is still the same as it was in 1999. They can quickly throw out these dazzling data: • Cash reserves of 77 billion US dollars • More than 1 billion of Windows users • 300 million Skype users, with a daily call time of 2 billion minutes. • In addition to television, sit in the sitting room electronic equipment first of the throne • Productivity software ranked first, search The fact that the market is second only to Google's size is important, but the data does not obscure the impression that Microsoft's decline is pervasive. Microsoft is no longer seen as a cool company. It's not an innovation, it's not that fast in mobile technology, it's an advantage on desktop software, but it's an indisputable fact that PC software is drying up. Microsoft's latest major product release was the original Surface tablet and Office 365. To say better, two products are all tepid. But the software giant is also showing signs of an essential change that has been brewing for a long time. Until recently, Microsoft had assembled two new business units: services and equipment, which made Microsoft look more like Google and Apple's main rivals than the dreary enterprise software company that used to be. Microsoft's second CEO, Ballmer, has announced his retirement plans, and there are rumours that Alain Murali (Alan Mulally) will replace it, which has succeeded in bringing Ford's products, culture and brand into the new era, partly thanks to the judicious use of social media, Touched the new customer base. The author has recently co-authored a book, "Context Times", in which we discuss how mobile devices, social media, sensors, data, and geographic information devices use technology to change the relationship between people. I was surprised when Microsoft's Bing search said it was going to sponsor the book. I have made it clear that the book will focus on the competitor Google, and Bing search has no say in content editors, they agreed, and only asked for a request that we should be able to interview some members of the Bing team to see if Bing has an interest in or valuable technology for readers. In conversations with Microsoft employees, our previous view-that the company has no cool staff and no co-operative spirit-disappeared to some extent. We found a few Microsoft employees who were open to the challenges they faced and the products they planned to put on the market. Lead the Bing team's core members StudebakerFan Witz (Stefan Weitz) is one of them. His willingness to wear Google glasses to take the shot reflects a new concept in Microsoft that employees no longer think Microsoft can buy or destroy all competing companies. In this book, some Microsoft technology products, including Xbox, Kinnect and Blink, are mentioned. But the technology that really makes us refreshing is Microsoft's Satori (Epiphany), Wolfowitz played a key role in the technology's development over the past few years. In Buddhism, Epiphany, or "enlightenment", is the first step toward a benevolent bliss. Wolfowitz told the author that Microsoft Satori is the result of many years of quiet and introspective thinking within Microsoft. The goal is, for example, to help people find a room to paint the wall color, or to understand dolphin migration patterns. Satori uses Bing's technical capabilities to read the content of 10 billion Internet sites and integrate it with data from key partners such as Facebook, LinkedIn, Twitter and Foursquare, creating a copy of the physical world's data. Microsoft has been collecting and storing more data than Google, and Bing is emerging in all of Microsoft's product-partner apps, making Bing more open than Google. It is an extremely ambitious project that deploys large-scale machine learning techniques. Microsoft is trying to recreate the entire physical world, everything in the world, and the relationship between all these things, and try to keep all the world's data up to date. When you plan a dinner with a friend on Facebook, the Satori technology-driven system can find the time of day, two of you are free, and suggest several restaurants that are convenient for you both, and can be reached on the basis of traffic forecasts on the day of the meal. It can also be deployed on mobile devices and may be used on wearable devices, allowing you to get search results through gestures and sounds. If you hear your favorite symphony or rap while driving, you can ask for the name in natural language and the system can answer you in the same pattern. Wolfowitz changed my impression of Microsoft executives. He never said anything to rivals, and frankly, Microsoft has something to do in many directions. He sees the resources that Microsoft currently has as a starting point, acknowledging that the company has some areas to catch up on. Wolfowitz recently wore Google glasses at a seminar and was happy to let me take a picture of him wearing a rival product. He did not directly say whether Microsoft's newly established equipment division will launch a competitive digital glasses product. But he made clear that Microsoft was determined to become an important manufacturer of wearable equipment markets. Satori has more "navigational" properties than Bing, butDepends on the search technology. Wolfowitz argues that the technical field is much more open than some people think. Since Bing was online four years ago, market share has grown from 4% to 30%, the only search engine to gain market share from Google, he said. "The contextual age you speak of is now in its infancy, and it will take a long time." There will be many manufacturers in the future, and today's market leaders may not be able to laugh at the end. "In terms of the relationship between man and machine, he believes that human beings are entering a" naturalistic age "(naturalistic ERA). "People now know about computers, but until now, these computers don't understand us," he said. At present, the context technology is to initiate a change, let technology begin to understand the human individual. The interaction process is becoming natural. You don't need to introduce yourself every time you use your own computer. He said to me. Wolfowitz mentioned the changes in the technology industry, so big and fast. Less than 10 years ago, Facebook was just a tool for frat boys in American universities to look for dates, and Twitter didn't exist. "Over the past five years, we've begun to see the spread of sensor-based applications on the Internet, such as Foursquare and highlight." That's why the amount of data is rising. The fact that data has become ubiquitous may be one of the most important. A simple status update includes a large amount of personal data. This has largely changed what people can do with technology, and vice versa. The evolving Bing Interactive technology involves three of the human five senses: vision, people using gestures to search, sounds, people using natural language questions, tactile, mobile device screens with touch manipulation. Wolfowitz says Microsoft will "save" its sense of taste and smell in the coming day. In order to illustrate how the future of gestures will be popularized in human information search, Wolfowitz, for example, wants to follow a cookbook when cooking, and he can control the page with gestures. This multiple-mode operation can be useful for mobile users and people who use wearable technology. As far as wearable technology is concerned, almost no one thinks there will be a Google in the market. Nearly 6 million people are now using equipment such as Nike FuelBand and Fitbit to improve health and help with fitness, which is just one category. Referring to digital glasses products, Wolfowitz said, "We want to bring contextual search products to every screen, from the smallest to the largest." We want to embed in every application. "The new Contextual search (contextual search) does not require keywords, but is a direct illustration of intent. Microsoft has mastered data from 1.2 billion people, including nearly every square foot of data in the world. "If you connect all the pixels, the length can reach Venus from the Earth, and the remaining 7 trillion pixels." "All this data isTarget Intent service. If your sensor determines that the car has gone off the road and the user enters the letter "A", the system will assume that you need an ambulance and then send a message to the ambulance. If you're chatting with a friend at a bus stop and taking out a mobile device, Bing will automatically tell you where the bus is and when it will be available, and show it on the map of the mobile device. Other functions are also automatic. When you come home from work, you will automatically send a message telling you that you are on your way home, set the temperature and light of the room, the sensor at the door of your home may also play a song for you. "Your position and what you are doing, based on this context, your device will intervene in your next move." We can do better than Google. "The question is, how well can Microsoft do better than Google?" No one can jump to conclusions now, but we all know that when competitors in the market scramble to get people's attention and pay, users benefit. Innovation will continue to escalate, and prices will be getting lower.
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