NatureBox company that provides users with healthy snacks for monthly subscription service

To provide users with healthy snacks on a monthly subscription service NatureBox company was founded in 2011, its official website in January 2012 officially online. Users only need to pay a certain amount monthly to NatureBox, they can receive a box full of snacks, and the snacks inside are certified by nutritionists health food.

When the company had just been established, it had received a round of 8.5 million dollars in investment. In recent days, the company announced that it had received a 18 million-dollar B-round investment by Canaan, the original investors including General Catalyst and SoftBank Capital were also involved in the round of investment. This has made the company a total investment of 28 million dollars. Meanwhile, after the round of funding, Warren Lee, a partner from Canaan, will join the NatureBox board.

When the company was first set up, users had to pay $20 a month to NatureBox to receive a box filled with snacks. Now, in addition to the 20-dollar option, users can choose between 30 dollars and 10 packs of snacks, or 50 dollars and 20 packs of snacks. At present, there are more than 130 different kinds of healthy snacks for users to choose from NatureBox, and the existing products are continuously updated. At the same time, NatureBox also introduced more specific customization options, such as vegetarian or gluten-free foods. Users can also add the food they want to eat into the list of wishes, NatureBox will be added to the box will be sent later.

Unlike competitors who purchase directly from Third-party channels, NatureBox decided to build his own brand. The company directly with growers and independent food manufacturers to cooperate to provide users with healthy snacks. Thanks to a variety of different customization, in the past two years, NatureBox has shown a fairly good development trend. Last year, the number of employees expanded from 8 to 50 people. Meanwhile, at the end of 2012, the company shipped up to 50,000 boxes and shipped more than 1 million in the next 2013 years. This year, they intend to achieve the 3 million-box delivery target.