Navigation--A catalyst for website user experience and conversion rate

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Attract your target audience through a number of creative marketing programs and search engine optimization to your site to bring visitors and convert them to customers is only the first step. Once your potential customers come to your site, it is equally important for you to keep them. An attractive layout design is particularly important for your site's user experience, which will entice users to deepen their experience with your site. It is also important to provide some opportunities for communication and interesting information to target users.

However, if a site has a number of important factors but is not easy to navigate, this is not useful to make some customers into lifelong customers. Visitors to the site like those useful information and interesting links. However, the most frustrating thing for those users is that they find something interesting, but these things make them feel utterly confused and finally give up. The reason for this is that it is too complex to come from countless pages and links to messy navigation streams.

Why the excessive concentration of navigation is not good for your site, the specific reasons are as follows: first of all, it will bring trouble to the search engine, will bring some negative impact on your rankings. A large number of subcategories and Web pages can be a problem for search engines, which, no doubt, will hinder the search engine's ability to rank your site and adversely affect your overall ranking. Of course, this will lead to fewer visitors, and you will not be able to achieve the desired goal.

To avoid this common problem, you have to set a goal for your site beforehand. The goal can be to sell the product, generate a guide, sell your service, or increase your subscription. Each site needs a clear goal to guide its navigation and content. Once you've identified your goals, you just need to include some information that attracts your target customers and then prompts them to help you accomplish that goal. Let them follow the route you designed, and eventually they will buy your product and sign with you.

Navigate the key to ensuring that visitors to your site follow the path you have designed. Navigation needs to be as simple and straightforward as possible, directly directing your visitors to the ultimate goal of your site. The navigation system should have a lot of branches on the classification and be able to have a good laying plan and a large range of marketing work.

Ensure the right search engine rankings, direct visitors to your ultimate goal and create a feeling-friendly website. An indirect direct web site navigation is an essential part of achieving the ultimate goal. So we should pay attention to the navigation of the website.

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