NavInfo is seizing the opportunity to grab the market cake.

Absrtact: Twelve-Five, the beginning of the year, mobile internet, car networking boom, the rapid development of geographical information industry, a-share first navigation map provider NavInfo (002405, shares bar) is seizing the opportunity to seize the market cake. The company's Dong Guo Minqing yesterday

"Twelve-Five" Start of the year, mobile internet, car networking boom, the rapid development of geographical information industry, a-share first navigation map provider NavInfo (002405, shares bar) is seizing the opportunity to seize the market cake. The company's Dong Guo Minqing yesterday to accept this reporter interview, said the company not only long-term benefit of the domestic vehicle navigation assembly rate continued to improve, but also will benefit from the dynamic traffic information services explosion of growth, in addition, the company will actively explore mobile phone navigation products market.

NavInfo is the only professional surveying and mapping state-level companies, the company in the field of navigation electronic map has an absolute leading position, for 8 consecutive years in China's car navigation map market share of more than 60%. In addition, NavInfo provides specialized navigation electronic map products and services for handset manufacturers, portable navigation equipment manufacturers, mobile communication service providers and Internet platforms. Guo Minqing said that Sivitu new works for the basic geographical data provider, in the National Geographic information industry in the process of large development, the company's performance will increase as the market expands and the consumer population increases and stable growth.

NavInfo recently released the first half of the 2011 Annual report shows that the company completed the first half of the business income of 443 million yuan, an increase of 42%, operating profit of 185 million yuan, an increase of 66%, to achieve a net profit of 142 million yuan, the year-on-year increase of 48%. Company Dong Guo Minqing on this basis, the company's business prospects were carefully analyzed.

Specifically, the first half of the new Year's revenue growth came mainly from the consumer electronics sector, the year-on-year growth of 135%, accounting for 49% of the revenue. For the first time in the consumer electronics business to exceed the car navigation business, Guo Mingqing said, in addition to the smart phone sales in China to maintain a relatively fast growth and the first half of China's passenger car sales slowed two reasons, the March earthquake in Japan, the Japanese automaker sales decline is the most direct cause.

In this respect, Guo Minqing said that Toyota's production plan for the second half of the year did not shrink, and since June, sales and marketing has been basically restored, according to the cooperation between the two sides, the second half of the new business will be stable growth.

As for the current market expectations of the peak growth of auto consumption caused by the growth of the vehicle navigation business concerns, Guo Minqing said, although the natural growth rate of auto consumption is falling, but the absolute volume is still increasing, especially should see the entire auto industry front-end market-loaded cakes in the bigger. For example, Beijing's car-restriction policy makes it difficult for consumers to switch to new cars, which will directly hit low-end car markets, prompting consumers to choose step with pre-installed navigation systems. "According to the third party testing data show that the entire industry front-end pre-installed market penetration rate in 2009 years only 4.4%, therefore, in the long run China's vehicle navigation assembly rate is an inevitable trend." ”

About the consumer electronics sector, the first half of the earnings show that the four-dimensional map of the new revenue mainly from Nokia. In this respect, Mr Guo explained, this phenomenon is mainly caused by the current domestic mobile phone front-mounted navigation market. Four-dimensional diagram The new product design is facing all handset manufacturers, but at present, many handset manufacturers do not have pre-installed navigation system, and take the single sell such products, so that only Nokia is accounted for the domestic mobile phone front-mounted navigation market about 70% share, while the company as the Nokia China's front-mounted navigation system, the only provider and service provider Will certainly result in a relatively large income.

Guo Minqing also said that in the context of mobile Internet development prospects, the company will actively explore the mobile phone navigation products market, the second half will be focused on Apple, Android and other operating systems of navigation maps and related product marketing.

"Another business worth looking for is dynamic traffic information services." The new business has a strong customer overlap with the pre loading system, regardless of the car dealer or individual, there is no problem of open up channels, the company is only facing the potential consumers when the time to import the service, in the country's efforts to promote and the needs of people's lives in the background, there is no doubt that the business will usher in an explosion of growth, This year is expected to achieve profitability. "Guo Mingqing said.

2011.5 Annual report shows that the four-dimensional map of the new dynamic traffic information services business income of 15.63 million yuan, an increase of 142% per cent, and 2010 year of the business to achieve 19.67 million yuan. "Despite its small base, it will be a new bright spot for the company's performance in the future. Guo Minqing added.