NavInfo today released the nearest of LBS products

Source: Internet
Author: User
Keywords Push new Think NavInfo
Tags advertising advertising business advertising industry api app based bulletin business

September 12 News, four-dimensional map of the new today released LBS products near the child, the product compared to other LBS products are mainly located in the "based on time, location and personalized demand dimension for precision push" tool products. The product also has mobile phone app, set-top box version, digital read Bulletin, micro-letter version and so on, while its products do not only emphasize mobile phone app, but also stressed that the product will be the life of "micro-information" important entrance.

Four-dimensional map of the new API and advertising business general manager An Tao, at the meeting talked about the advertising industry in the era after the advent of the change, he said, for small and only to serve the surrounding shops, it is generally difficult to board a large advertising platform. In the future, the increasing number of LBS products will change this situation, the merchants, advertisers can complete more accurate advertising on such platforms.

An Tao that the future of LBS products will not only eat and drink, but can integrate more personalized based on the intelligent recommendation of "not only a dimension near the information", currently, the market of many LBS products based on only one dimension, the relationship between many needs is "not me that he", but An Tao that, Future LBS products will be multidimensional, such as traffic jams, location, time, surrounding and other information superimposed will produce more imagination space.

And as the basis of the POI data, An Tao stressed that POI is definitely the main line of lbs products, he believes that the future direction of POI will be the development of its packaging as people need information, so that it becomes a way of expression, a "media" form.

At the same time, the four-dimensional map of the channel is based on the product and people's digital cooperation. It is reported that the people's digital owned 20,000 read Bulletin, which covers the party and the party, embassies, schools, office buildings and other public places. "Nearest son" will be based on this platform to expand the first batch of users. Four-dimensional aspects of the future, the People's Digital reading bulletin will bring 20 million user browsing volume.

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