NBGI executives suggest gaming industry should open a second source of revenue

Play video (compile/gmi) Namco Bandai, vice president of sales and marketing, said in an interview with reporters in Barcelona recently that game publishers had to find a second business model to save the traditional gaming retail industry.　　He believes that the industry must work together to change the current game pricing and sales decline momentum, and the development of a new business model to save the increasingly depressed gaming industry. "I think all the big companies in the industry should convene a global summit to discuss the future development and prospects of our industry together," he said. I think we must cheer up on this. If you compare the game industry with the music industry, you will find that they have two sources of income, selling CDs and concerts, the former income is declining, but the latter's income is increasing. The same is happening in the film industry, where they also sell DVDs in addition to film screenings. But the game industry now has only one business model, whether it is CD-ROM retail or digital downloads, is only a one-time sale of game products.　　Therefore, we must consider how to open up a second source of income. The new content of the paid download game (DLC) is a good way to not only reduce the retail price of the game, but also attract more consumers to try. I am convinced that in the future we must lower the price of retail games because it is too expensive for consumers. Although it is understandable that a game can be priced at 40 pounds as the cost of development increases to maintain the corresponding profit, it is still too expensive for consumers.　　As an example of the new high season of the new Year from September to December, if the average weekly listing of 3 works, then consumers will certainly not afford. A suitable retail price is set at 20 pounds, but we cannot provide a full 15-hour adventure process. 20 pounds only provides 4-5 hours of process content is appropriate, the remaining content can be two times through DLC sales. "Olivier advice also believes that hardware OEMs like Nintendo can help game publishers create new business models," he explains: "We need to explain to the first party the great dilemma facing the current game circulation." Because for game publishers, it is almost impossible to expect a DS game such as a price of 15 pounds to make money. Because once the sales are not up to expectations, we can not recover the cost of production, publicity, marketing and other aspects of the costs. "So, I think that making a one-time sale of a game product is not a business model that will still be viable." ”