NCsoft founder Open Company Mobile Strategy, missed the best time

NCsoft's founder, Kim Zechen, disclosed the company's mobile strategy. In the recent game show "g-star2014", Kim Zechen at a press conference said: "We will pour all to meet the arrival of the mobile era."

In the press conference, Kim Zechen opened the box with the history of the Universe: "Just as the Apollo 13th exploded on the lunar mission, NCsoft now has the time to decide the fate of life and death."

Previously, NCsoft has been widely seen as missing the opportunity to scramble for dominance during mobile gaming.

Kim Zechen, aware of this, also admits that "we understand the thinking of those who worry about our PC-side businesses." "But like in the universe, there's a lot of work to be done in the mobile world." "The mobile-era gaming industry is a publisher of Google, Apple and Kakao," So, as in the case of independent game developers in the past, we have come to the defining moment of whether we can continue to live.

Kim Zechen stressed that the mobile domain without Borders, the future will no longer develop only the PC can play games. NCsoft current PC-side online games "Jian Ling" and "AION", Golf game "magic flying Ball" are planned to launch mobile version, actively utilize the 17 years of accumulated game IP is the NCsoft mobile game strategy.

"Next year will open a new era in which global gaming is operating simultaneously in the cloud," Kim Zechen the NCsoft Cloud Computing Center program. He believes that the same game by country phased release of the way is out of the market, so will be mobile games as the beginning, the network game with the clouds era. And Google, Facebook and other SNS linkage will also be strengthened.

Kim Zechen also said that NCsoft is a focus on creating their own style of the game development enterprises, these years have been around the "AI" technology to make the game, to go the other people did not walk the road.

Another problem facing NCsoft is the increased holdings of Nexon, a competitor and first shareholder. Nexon increased its NCsoft stake to 15.08% in the middle of last month, when the industry suspected it could be bought. Although Kim Zechen says this is only one part of a competitive partnership, the tension that emerges among the two companies is well known.

Two years ago, Nexon founder Jingzhe bought a 14.7% ncsoft stake from Kim Zechen, which brought the latter a 800 billion won investment. And in the NCsoft share price tumbled now, Nexon losses have exceeded 380 billion.