Nearly 5,000 hand tour brewing into the new mobile phone games survive only 5%

Xinhua News agency reporter Kaoshaohua Liping "Domestic is currently research and development of mobile phone games are expected up to nearly 5,000, into the test about 3,000, and the total number of domestic mobile phone players more than 100 million people, on average, each hand can be amortized to the user less than 30,000 people." "The famous leisure game" fishing talent "research and development enterprise, touch control technology chief executive Chenhao Zhi said. Recently held in Shanghai, the 11th session of the "China International Digital Interactive Entertainment Exhibition (ChinaJoy)", State Press and publication SARFT deputy director Sun Shoushan said, In the first half of this year, China Mobile online gaming market sales revenue has reached 2.53 billion yuan, an increase of one times, creating the first half of 2008, year-on-year growth rate of 100% of new achievements. With the rapid growth of the mobile network game market, the market share of hand travel increased from 5.1% in the first half of 2012 to 7.5% in the first half of this year. Meanwhile, as of the end of June this year, China Mobile network gaming users reached 171 million people, has surpassed the end of the market. Tencent Investment and Acquisition department deputy general manager Li Chaohui that the domestic hand tour market, one is because the online games industry has accumulated a lot of research and development experience and research and development personnel, they enter the hands of the relatively easy to travel; second, the continuous popularization of smart phones to promote the development of tourism industry. With the continuous expansion of the hand tour market, some of the company's revenue is also "rising": 2011, the domestic single game monthly income of millions of dollars has been counted as enviable performance; 2012, the standard grew to tens of millions of dollars. And in this year, the market has a variety of monthly revenue up to tens of millions of yuan of hand-travel products. The latest figures from touch-control technology show that the company's total revenue for July will reach $73.7 million. Industry forecasts, the second half of the year will not rule out the monthly revenue over billion hand tour products. In the face of the seductive "money" in the market, in the domestic a-share market, many of the listed companies with large sums of stock to choose mergers or acquisitions of hand-travel companies, hoping to "share", to achieve improved performance, the goal of boosting stock prices. This year, the domestic listed companies to buy online games Enterprises News: Everest information to buy Yang Entertainment 35% stake, Datang Telecom to buy Guangzhou to play, the palm of the technology will be 810 million yuan to buy mobile network pioneer, Bo Rui spread to 1 billion yuan acquisition roaming valley. Recently, Huayi Brothers announced will be 672 million yuan to buy the domestic third largest hand tour company Silverside Technology 50.88% Equity. "Everyone is almost frantically looking for a hand tour company that can be acquired." "Bo Rui spread responsible for investment and mergers and acquisitions business in charge of Guanhong said that the favor of game companies, because they are currently in the domestic capital market is relatively not suitable for independent listing, and a considerable income, so now everyone is to" see the team, binding channels, as soon as possible. " In response to the frenzied pursuit of capital markets, Chenhao said, a A-share listed companies casually release a hand travel engineer recruitment information, the existing products with a hand tour version, revealed and a first-line hand travel company contact, plan to establish a hand tour incubation base, etc., these can make the company's stock price direct trading “The early days of the market scramble and mergers are quality companies, but the second half of the year to the beginning of the bubble is hard to avoid. "Last year and the years ago, we are still talking about a few hand tour will be listed, and now as long as there are tens of millions of yuan net profit of the hand tour companies are being merged." Domestic Hand Tour market has just begun, but the seeds have disappeared. "Stone Interactive CEO Wu Gang said. Less than 35 people, more than dozens of people, just 6 months, you can make a hand tour products launched online, and a single monthly revenue of tens of thousands of dollars, all this makes the hand tour industry looks full of temptation. But reality also has its brutal side. According to Chen, 360 vice president of Qihoo, the first half of the year, the number of daily new online growth 3 times times, but the survival rate of only 5%, the real ability to make money for the number of hand travel is not much. The player's fidelity is not high, the product life cycle is not long enough, the game homogenization and serious, plagiarism, shanzhai, piracy and other chaotic rampage, these are hand-travel practitioners face challenges. "A market can continue to thrive on the basis of continuous quality, so as to maintain consumer confidence in the market, confidence and enthusiasm." "Some people in the industry said. Jinshan Network Senior Vice President Zou that the current hand tour industry homogeneity, large area copy speed far more than the end of the tour and page tour. It is expected that in the next very short period of time, hand tour will enter the boutique era. Hand Tour enterprises only determined to do fine, the future will have a place. "The hand-travel industry may now be speculating more heavily. Chenhao Zhi, the Chinese hand tour market because the space is big enough, the player's expectation of the product is also higher, so I hope the domestic research and development enterprises can strive to improve the quality of products to meet the needs of players.