Nearly 60% electric business enterprise talent shortage

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July 19, China e-Commerce Research Center (100ec.cn) and domestic well-known e-commerce human resources providers win Education (jobyok.com) jointly prepared the "2012 China e-commerce Talent Survey Report", sponsored by the Ministry of Education "National Electronic Business Operation Senior teacher training course" The first release. In this respect, China e-Commerce Research Center Director Lei researcher for the national E-commerce teachers to interpret.

The report has carried out extensive and in-depth research on various kinds of electric business enterprises, from the scale of enterprises, recruitment status, talent pressure, professional quality and so on, a comprehensive investigation, anatomy and analysis, attracted to include all the goods, suning easy to buy, new egg nets, silver Thai network, collar network, wheat bag, with the network, Oriental shopping, the obligation of foreign trade network, Nala and other 1286 domestic well-known electrical business enterprises to participate in, with a wide range of industry representation.

A big gap in electrical business talent

With the country's e-commerce policy heating up, the next 5 years, China's 3000多万家 small and medium enterprises will be half of the enterprises to try to develop e-commerce, e-commerce talent demand will be more tight, is expected in 2012, China's E-commerce enterprises directly employed will reach 2.65 million people.

The survey shows that the current electric business operators, technical personnel demand the largest, followed by the promotion of sales personnel, supply chain management personnel. In this respect, the report executive editor, China Electronic Commerce Research Center special researcher, WIN Education CEO Tripper said, now the enterprise is in the stage of Xinjiang Extension, operation, technology, promotion of the most urgent need for tool talent. With the development of enterprises, competition intensifies, the decision of the nature of the business supply chain talent will become more and more popular.

At the level of talent demand, the survey shows that the current e-commerce lacks three levels of talent. First of all, high-level management, enterprises generally need to understand the overall e-commerce talents, hope to be able to co-ordinate 帷幄, from a strategic point of view to analyze and grasp the characteristics of e-commerce development talent elite. Second, the application level of talent, especially sales and service departments such as talent. Finally, the technical level of talent. On the other hand, because the electronic commerce is the information technology, the business process, the product service and so on composition complex, this also decided that it needs the comprehensive talented person.

The electric trader is in the extensive competition state

The report shows that in the next year, the demand for electric business enterprises, nearly 60% enterprises are expected to have a big increase in staff size, enterprises will have a large-scale recruitment plan. 22.73% of companies say there will be small growth, with data showing that most companies are optimistic about the future. However, the rapid development of fierce competition and competition after the drastic adjustment needs to be vigilant.

In solving the talent problem channels, in the surveyed enterprises, through the recruitment site recruitment accounted for 93.18%, through the internal training promotion accounted for 43.18%, relying on the social talent market accounted for 27.27%, relying on human resources service provider solutions to solve the problem of talent accounted for 11.36%, With the establishment of cooperative relations with colleges and universities to accept E-COMMERCE graduates accounted for 25% of enterprises. It can be seen from the investigation that the electric Merchant's dependence on the internet leads to the network still recruiting the main channel, and the training and promotion of the enterprise is also an important channel, which has a lot to do with the shortage of the electric talents in the market.

In this respect, Tripper said that the current E-commerce enterprises are still in the stage of extensive competition, so the rich experience or can quickly start to start the lack of e-commerce talent, the enterprises to the talent competition is inevitable trend. In the next two years, the senior talent gap is still very large, but e-commerce talent in the selection of enterprises, more should look at a company's development momentum, and the development of space and pay should be placed in the back.