Nearly half of consumers dissatisfied with the sale of electric dealers

Xinhua News (reporter Ningshenyu) China Consumer Association recently released E-commerce Enterprise Integrity Survey Report, only 51.83% of the respondents to the existing E-commerce enterprises after the sale of the integrity of the link to express satisfaction, the lowest link.

December 1, 2012, China Consumer Association, China Economic Network, where to go to the network and other institutions to start "E-commerce Enterprise Integrity Survey", according to the China Electronic Commerce Association Credit Center issued in 2007 industry norms, E-commerce enterprise integrity factors divided into enterprise qualification construction, consumer protection and after-sales service 3 links , the overall evaluation of each part by consumers, a total of 1005 effective questionnaires collected.

The results show that the factors affecting the credibility of enterprises ranked according to the importance of the order is: The business qualification is complete and through the government departments and related institutions certification, enterprise registration information complete searchable, price transparent information real comprehensive, supplier management system, integrity cultural values, not to play a false price war.

Among the consumer protection factors, consumers most value the security of funds and personal information. Although subject to the current network security technology constraints, there are still some ordinary consumers on the sidelines. However, the survey showed that nearly the consumers of electric business enterprises in the financial and personal information security work in positive attitude.

In this survey, only 51.83% of the respondents were satisfied with the trustworthiness of the existing E-commerce enterprises, while 31.23% of the consumers expressed dissatisfaction. Zhongxiaoxie statistics show that the 2012 consumer complaints about online shopping mainly concentrated in the arrival time, refunds, after-sales service, return and exchange, logistics, such as courier after-sales links, accounting for more than half of the total number of users complained online.

The report points out that the lack of social credit system and the imperfect security system of trading activities seriously restrict the healthy development of E-commerce, which leads to the implementation of consumer rights and interests protection, and has become the main bottleneck of the development of E-commerce in China.

To this end, Zhongxiaoxie suggested that the competent departments should strengthen the rule-making, improve the laws and regulations of electronic commerce as soon as possible, establish new electronic commerce market rules, standardize the transaction behavior between buyers and sellers, define the legal relationship and legal liability of Parties, establish enterprise and individual credit evaluation system and supervision institution, Increase the penalties for illegal transactions and increase exposure to typical cases.