Nebula Net Horse Month Subversion: no longer, star + fans of the vertical social platform

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[Guide] 2012, Ma Yue second venture, set up the Nebula network. After 6 years of "war", born in 80, Ma Yue is still full of enthusiasm for entrepreneurship. "I should be all models, actors in the most understand the Internet, I now want to solve a problem is how to make the Star entertainment and the Internet two things better, and in the Nebula Network product system is well implemented." ”

The Nebula Network office is located in three Li Tun 12th apartment, in 1503 rooms not the spacious corridor has a full picture wall, he and the various fields of elite, star photo shows his good popularity in the circle, Ma Yue office in the most Snatchacheem, is still a large picture wall, desk writing board is full of product ideas, Then Ma Yue spent half an hour to the I Black Horse did a "Project Roadshow", if not explained, these seemingly patchwork figures and symbols, almost difficult to understand. In front of the 190-centimeter long legs big body, vaguely can imagine to do male model of style.

Ma Yue started two times with the Nebula network, this time he tried to subvert his past, completely abandoned the "wild model" crowd, to do a star social vertical network platform. The good news follows: 2011, the Nebula Net completes the 10 million Yuan Angel round financing, the investor including the Highland Barley Ventures Gavin, the A shares listed company Hai Kang Wei regards the big shareholder Shongjia as well as the famous movie star Xiaoming. This July, the Nebula Network also announced a deep venture investment of 40 million a round. The nebula's financing is faster and much easier than it was when it was difficult to finance. The MA month plan will obtain this round the 40 million Yuan RMB mainly uses in "the Star meeting", "the Star comment", the star social software "the friend" and so on the project operation and the promotion.

The name of the nebula seems to be easier to understand, "the collection of Nebulae" comes from a dream of Ma Yue, the next day he spent 50,005 to buy a domain name. Compared with the--moko (more opportunies keep.online), the implication of "more opportunities, moments online", and less "sexy" temptation. The United States and air network is full of colors of beautiful windows, and the Nebula Network to change "vegetarian", from the color to the overall visual effects are relatively low-key, a few big eyes of the eye V-face beauty or indispensable. Star in the window is Xiaoming, Angelababy, Liu Qian, Xu and other popular big-name, carousel Focus map is the "star fans Meeting" Activity participation page, this is a different product. I'm afraid I'm going to be disappointed when I'm in love with the Ma Yue. "It's a place where stars and star fans congregate. Different from the micro-bo, micro-letter and other products, the interactive form of the Nebula Network is a star as the main user of the vertical entertainment circle Community platform. ”

The following is the oral collation of Ma Yue's interview with Dark Horse:

From the sky to the nebula, I almost completely subvert myself, I want to do is the Star Entertainment social, the nebula this game is not the same as the United States empty. I want to make the nebula a star and entertainment as the core, while allowing the public to consume the product. Nebula Network currently has three product lines: Star meeting, star reviews, friends. The star meeting will be the core product.

Why do I play subversion?

The United States and the air at that time to model-oriented, Nebula Walk is All-Star route, if I do a beautiful model of the social platform, even to do the first in China is not interesting, I want to do some innovation, do really have the internet meaning of things. The American space of that year did not fully realize my understanding of the Internet.

Fan demand: close-range Social

In my opinion, like the United States, such as film and pop products with users is still far from the relationship, the user stickiness is not enough, and not sustainable, because the user does not have sustained demand on the above, a start to feel fun, after a few days forgotten.

The demand for close interaction between fans is great, and we often see crazy fans assembled for the star pick-up scene, most of the time, fans have been waiting for hours to finally be able to see the figure of a star. They lacked a platform and channel to close their idols, and the team behind the fans ' club and stars tried to organize some offline activities, but none of the Third-party specialized, standardized platforms made it bigger.

At present, there are almost 500 million netizens in China, about 100 million of them are chasing stars, most of them are very small, is basically a generation, of course, there are some "aunt" level of fans, if there is a platform can be a good star and fans grafted together, and the formation of high viscosity interaction, Then the business value it brings is huge.

The nebula network is built on very strong relationships, the fan meeting is the product form, realizes the way to be more diverse, for example we do Xiaoming's fan meeting, in addition to the regular birthday party, the video club, but also may connect the broadcast form, if you sign up to participate in the meeting but not to be selected, you may also choose to watch live, Fans will find it interesting that the platform is valuable to him. What I need to do is keep pushing forward to do the next meeting is which star, constantly meet demand.

Star + fans: Free O2O interactive mode

I put micro-bo, micro-letter such interactive platform called the 1.0 era of interaction, the basic form is message, point praise. Celebrities have limited exposure and outreach. The newcomers themselves are harder to pronounce because of their lack of popularity. So the stars also lack a relatively professional social platform for artists. The nebula network hopes to be a way to further develop the interaction between the star and the fans. Mainly for two groups of people: popular stars and newcomers, but also includes a number of well-known directors, writers, producers, photographers and other pan-entertainment circle of the crowd. This is a vertical area of social networking where they can add accurate promotional and exposure opportunities.

First star to the Nebula network is also a hair dynamic, with micro Bo, micro-letter is actually similar, but probably in the nebula a dynamic 100 comments, in the micro-blog may have 400 comments, our products are now with the market products have a lot of similarities, we have to be different from them. In the interval of 8 months, we will definitely be a star meeting. Along this line of thought, the team constantly to throw a lot of ideas to explore, slowly have now the star meeting, star comments, friends of these three product lines.

Star meeting is mainly for the first-line stars. Unlike microblogging and micro-credit interactions, we can make fans see their idols now, in the form of birthdays, movie premieres, and even one-on-one appointments. The premise is that fans will come to the Nebula network "check-in", sign up for the favorite star meeting activities, registration and participation activities are free, the advertising sponsor to pay for the stars and fans, advertisers are good. Of course, some of the relatively private-order activities, stars can be crème fans, fans can strive to become the lucky people.

This year our goal is to do 20 + level (big-name) superstar meeting.

I love to make friends, I have been to Beijing for nearly 12 years in this circle, there is a certain network accumulation. All of our products are related to the star, around the star now developed two product lines, one is the star meeting, one is the star comments. We will set up a special star meeting Department to expand our network. Now mainly for domestic stars, and other platforms bigger, we like the Korean stars, Hollywood stars are invited to come in, we have this demand can be achieved, this is the world of the Internet.

Why does a first-line star want to come to the nebula? We can achieve his needs, do offline activities, and we are professional, I can give you a certain amount of money, for example, I do an activity, I invest 100,000. Help the Stars save their own costs, and I put 100,000 of dollars may be in exchange for 1 million users. Stars and fans on both sides of the user is synchronized increment.

Nebula, is the star gather meaning. This name is when I Dream, do dream name think a lot of names think not to come out especially good name, later in the home Dream, dream to the Sky are stars, Nebula Galaxy is all this kind of thing, a check domain name, xingyun.com, sell 700,000. It's too expensive. I check xingyun.cn 50,005. I called him the money in the afternoon and bought it.

From the beauty of the sky to the nebula, I gave myself three months off. At home played three months of poker, very difficult, suddenly nothing dry state is very terrible, the whole person idle, anxiety. These three months I did not want to understand exactly what to do, because the time left to us is not much, I just want to revolve around the Chinese star to do one of the most intensity of the project.

My biggest dream is to create a product that can overturn the micro-letter, my vision of the Nebula network is to make it the largest entertainment culture platform in China, covering the film, film and television, the Internet and many other fields. Like 360 for the public to provide a safe and convenient anti-virus software services, we want to provide the public with a Star Entertainment interactive platform.

Why isn't the nebula so hot?

Actually, we've been controlling some "sexy" stuff. Previously do not understand control, to throw, the fire after the control has been late, so now we are in the user audit, the presentation of the form of the people have done a strict control.

At present, the early users of the Nebula network, most of them are undergraduate, China and other regular schools out of the actors or artists with works. Now we dare not to promote, based on the fan effect may not be a big problem for users. The biggest problem is actually the professionalism of the profession, not the wild way. So for two years, we have no negative things, I give them in the form of the show is not the same as the United States. In this process, we also follow the metamorphosis, growth.

At present, there are two kinds of profit model of the Nebula Network: One is the advertisement investment mode of the meeting, and the other is the introduction of the fee promotion service, ranging from thousands of to tens of thousands of price. and paid users can be ranked on the entire site, in the Nebula home page advertising and celebrity celebrities to promote.

I'm the most Internet-literate person in the entertainment and fashion circles.

I belong to self-confidence of that kind of entrepreneur, I am an only child, born in a literary family, my mother sings opera. The family is almost all teachers, they give me the way of education has always been encouragement and support. Learn radio when you were young. I am in charge of the family to do the radio inventions, people do not agree with the family, my parents are very supportive of me. Mr. Jobs once said that you have to fool yourself into thinking that changing the world makes it possible to change the world.

I was in the Nebula network under the large system, and made two other products: Friends and star reviews.

"Friends" is a mobile based on the Cross-border elite small social products, users are certified in each industry leader. Different from the micro-credit, the peer due to the entry of the identity certification threshold, the rate is very high. A friend is a 0 fan mode and does not require traffic. We invite some high-end elite free of charge, with the rise of Weibo when the practice of raising the big V is consistent.

Another product called star reviews. is a micro-credit public account, similar to the mode of TV Shopping guide. By the star of the current trendy products to comment, through the attention of fans, connection sales.

At present, the Nebula Network is still a star to meet the core products. Because I think the best mode is: Star can play up, fans can take the initiative to focus on, interactive formation retreat, and finally there are businesses willing to pay.

Honestly, when investors look for us, in fact, our data is not particularly large, according to their investment they will generally cast a lot of data things out, but they continue to see in a few months we do product iterations and innovation speed, the team has been constantly changing, progress.

Nebula Network is my second venture, this time I am the company's largest shareholder. The structure of the allocation of the stock right is doing well.