Negative case studies teach you how to improve your user experience

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Focus on the topic has changed from the ranking to conversion rate, because the vast number of AdSense found ranked good, traffic is very different volume on the high, upgrading the site conversion rate is the most important. The most basic factor affecting the conversion rate is the user experience, for example: You go to a restaurant to eat, even if the food tastes good but the service attitude is not satisfactory, and can not attract users to achieve transformation.

Today we look at the negative case to improve the user experience to enhance the conversion rate:

I. Medical industry

The medical profession in the SEO has already "notorious" is the user experience extremely bad model, the window advertisement, the floating advertisement, shakes the information each kind of guidance way to do nothing, the following picture can see the entire website to be occupied by each kind of advertisement, we have just opened the website what content has not the flow lets the And most of the content of the hospital home page is to promote how the hospital is so cool, how advanced equipment, technology how superb, the real solution to the user doubt the content of the poor, so that no consideration of the user's feelings lost the user's trust.

Ii. Flow Station

Most of the traffic stations do not have their own products and services through the sale of advertising to obtain profits, then the site also has no substantive content, generally for the collection of novel stations, joke stations, film stations, pornography and so on. Because their financial income is derived from advertising, then will be in every corner of the site corners embedded ads, and every click on a page will pop up an ad page greatly hindered the user's browsing experience, but also some dozen ads is likely to be false information caused users to be cheated also affected the trust experience.

Iii. Enterprise Station

Enterprise Station biggest impact user experience is that users want to find content for half a day can not find, and the irrelevant content placed in an important position. Many enterprises put about us, contact us, company profile and other content are placed in the navigation and even the home page is a large part of the content, users really care about cases, prices, quality, service and other content only a small length of description. There are some special hobby bosses like to do what the opening Flash animation, the product to automatically play their own wise brilliant, in fact, in increasing the user's search cost is to flirt with the user. To know that users are lazy, want to use the quickest, easiest way to find the most consistent with their own standards of content.

Summary

Through the above negative case combined with their own website which local user experience to do is not good enough to improve, to ask what is the user Experience XI ' an SEO think we usually traffic when the Web page annoying those things is to destroy the user experience of things as long as the content to remove it is already very good, Another is to observe some new user experience mode such as "petal net" now this kind of infinite pull out of the page-skipping browsing mode, fixed width and variable height makes the content patchwork enhance browsing experience we can also learn from and use, a better way to experience the need for our continuous excavation and innovation rather than guarding the old box to a sink unchanged.

This article by Xian SEO editor http://www.tt-sem.com/,A5 First, reprint please specify, thank you!