Negative information should follow the "two not three treatment" principle

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Negative information should follow the "two not three treatment" principle

Negative information has a big impact on a company or website, when the customer sees this information, it will be suspicious of the company's trust, therefore, the more reasonable treatment of negative information is better, but still have to grasp the skills, otherwise it will backfire, the negative information more serious. The following is said that the site has negative information when dealing with the response measures, mainly summed up as "two not three treatment" principle:

One, do not click

When negative information appears, many people go back and click on that message, which does not click OK, a click of this information will be the weight of the value, because now the keyword ranking has a "voting principle", the more clicked, then Baidu will think that this information for users is the most valuable, so Baidu will be ahead of it, This allows more people to see the message. So when the negative information appears, we should calmly, to see also can, can Tongbai Baidu snapshot to browse, so will not give this information to produce weight value.

Ii. Non-publicity

When there is a message that is bad for the company, many employees like to promote each other, and even published to the company group, which will cause the company's employees to click, even in order to rush to deal with information, but also constantly sent to others for help, such a propaganda let this message become a "hot posts", through a large number of clicks, The next day may be ranked first. The company's image has caused a huge impact. Therefore, when the company staff found negative information, it is best to call the entire company's employees, so that they all have to remain calm, do not click the publicity, and then the next step of processing.

I. Adding positive information

In order to make the negative information unnecessary trouble, we can give our company to create some positive information, such as Baidu know to ask themselves the form of the answer: "XXX company, how reputable?" Let yourself answer some positive information, or you can add the negative information for example, in the answer can tell the user: "Recently some friends may misunderstand the company, sent some stickers, these are not exist", in short, to give users a reasonable argument, so that they will not create unnecessary doubts about the company.

Second, notify the webmaster to delete

It's easier to handle some negative information, for example, in the forum, we can notify the webmaster to delete this information, because this is a negative information, the other webmaster will also take into account, after all, if not deleted, perhaps one day their website will appear this similar situation, and they also fear that others will have " Revenge "mentality, in short, do not delete words will offend each other, notify the webmaster Delete, they generally will agree.

Third, Baidu complaints delete

In addition to Baidu products appear negative information, is more difficult to fix; In addition, Baidu product weight is high, and can not pass the snapshot flow information (for some Baidu know), so for this type of negative information is very headache, many companies at a loss, this side through Baidu complaints can solve this problem. In the picture, you can report bad information:

Baidu's product link to fill in, will soon get Baidu official reply; But at the same time we also have to consider the malicious reports of others, when Baidu may need you to provide some information to prove this message with you directly related to, and not malicious report, This requires us to provide some information about the company by mail to Baidu know the official, they received the information will be deleted.

How to deal with the negative information of the company web Design Network and we say these points, in general, we follow the "two not three" principle, we can get rid of these negative information, negative information always have, the key word is to see how we deal with, the good operation may also be negative to the positive.

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