Neglected electric quotient King Industrial 3.0 disperse economic haze

The biggest good news of the 2013 is that in China, electric dealers have been talking about the death of vertical electric dealers when the electric dealers do not make money, foreign electric business giants have found a new way, according to foreign media reports, Amazon, ebay in the past to crush the retail market, the platform giant, has begun to hunting industrial wholesale market. and industrial enterprises are unwilling to be reduced to slaughter lamb, under the background of the retail market, more and more industrial enterprises from the obscurity of the line and behind the scenes to the front, committed to the development of E-commerce platform, there are more industrial information platform to open up the online payment obligations. Industrial electricity dealers have undoubtedly become the next market, the blue sea, where the surge of countless treasures to be excavated.

Of course, there are also some industrial Business-to-business platform transformation failure, became the first batch of people who eat crabs martyrs. 2011, "Integrity Door" incident will Ali Business-to-business Nail stigma, Ali business-to-business business in recent years slowed down, the number of paid members continued to decline, a large number of people off the market, the reorganization of the business into inevitable. In August this year, Shanghai Steel Union (300226, share bar) was questioned about the online payment of industrial products due to the "red alert" of the Shanghai Securities Regulatory Bureau for taking a high-risk model in trading and payment links.

So in the end, what kind of era is the industrial Electric Chamber of Commerce, and whether it can lead the development trend of the 2013 electric business as expected by the industry?

The light age of industrial product electric quotient

The Internet has 1.0, 2.0 of the points, industrial electrical manufacturers may also be divided into different stages of development.

Industrial Electrical Business 1.0 ERA refers to Alibaba as the representative of the information platform, industrial products merchants only need to register on the platform on the website can be online product, so as to expand online sales channels, so that the finished product information can be more effective, faster, more accurate to the point of the location to communicate to customers Industrial Electric Business 2.0 to pay business as a sign, the buyer and seller through the payment of treasure, fast money and other Third-party online payment platform to solve the fair, peer-to-peer trading issues, and achieve a one-stop online procurement, payment process, it represents the electrical business from the embryonic to a relatively mature.

However, business-to-business each industry has its own particularity, the rules of the game are different, industrial products and general consumer goods in the pre-sale, sales, after-sale transactions and service process vary greatly. Take the non-standard product IC components in industrial products for example, electronic factory is also the buyer, usually need to buy a large number of different models of different functions of the IC components for the combination of production, different logic chips and memory combination will produce a different function, the cost of disparate products, so the IC components in addition to the electrical manufacturers to provide products, is also responsible for providing solutions and production support to a large extent, and buyers are looking for more productive support at the same time as they look for products. Therefore, although after 1.0 and 2.0 of the development, all-inclusive, but the product information is mixed, lack of professional production program Business-to-business platform or can not meet the needs of all industrial enterprises and downstream buyers, this is the inevitable occurrence of 3.0 buried foreshadowing.

The great transformation of the 3.0 times

The symbol of the 3.0 era is that more industrial enterprises enter the era of self-electric power business. As a beginning, the electricity business is no longer just a access to information, but more importantly, industrial enterprises through the electrical business to achieve a major change, through the model of the self-electric business, better use of their own advantages of resources and management experience, the introduction of personalized solutions for different customers services

As the largest oil refinery company in Asia in the January 2012, Sinopec but a foot into the traditional oil business with no connection to the field of electronic commerce, Sinopec has in Beijing, Shanghai, Guangdong, Hebei and other land line online shopping platform Easy Czech network, to refined oil, lubricants, etc. for the main business, another sale of alcohol, food, Local characteristics of the main products such as gas stations common standard products, the cumulative sales revenue has reached 43 million yuan, the end of the same year, the Guangdong Petroleum E-commerce platform opened, but also the original owner of the online refueling, purchase oil card precedent; August 2012, Zoomlion (000157, share bar) Concrete Machinery Company E-commerce platform officially on line, using its own channel resources, proprietary accessories and second-hand equipment, equipped with 437 kinds of concrete machinery accessories, 248 kinds of stirring machinery accessories, second-hand pump cars, mixers, car pumps, concrete pump total 405 units for the enterprise online purchase; In addition, China Recycling Energy Co., Ltd., China Chemical Group, Huacheng Metal Net, 31 heavy industry (600031, Stock bar), Xuzhou Heavy Industry, branch group and so on large volume, strong industrial enterprises, but also began to line up their own self-electric business platform, the advantages of their own to move to the online, Try to find a way to do it outside of the business-to-business platform in order to move from business-to-business to Business-to-consumer and face the test of the mass market directly.

Compared with 1.0 and 2.0, 3.0 not only inherited the above two stages of the shape of the advantages, but also play the company's own expertise, in the subdivision of the professional market, more professional services to the supply chain downstream, the formation of a special value-added industrial chain.

First of all, ComTech core city's added value lies in the opening of a brand IC components enterprises and downstream of small and medium-sized manufacturing enterprises connecting access. In the past, most small and medium-sized enterprises because of the high cost of offline transactions can not be purchased to brand manufacturers of IC components, only through the scattered stores such as Huaqiang north to purchase. As China's first proprietary IC components, ComTech core city in the past 20 years offline distribution integrated channel resources, put on the line on the front desk, for small and medium-sized enterprises to provide a wealth of authentic brand products. Branch through the core city not only to meet the needs of downstream customers, but also for the upstream brand enterprises to broaden the customer channel. China's annual IC component turnover of more than 2 trillion, 30% of the turnover by 5 million of small and medium-sized buyers to create, ComTech core city can be online channels to this part of the dispersed SME customer demand, for brand manufacturers to expand more potential customers, really create a first-line brand and small and medium-sized bridge access.

In addition, ComTech core city will be 20 offline accumulation, including logistics, warehousing, technical support, after-sale support services after standardization to provide SMEs, really for small and medium-sized enterprises to provide "one-stop" solution services. Industrial products, or the product of the scheme type, the service level is higher. Although the IC components are standardized production, there is a unified batch model, but different electronic products will usually need to several to hundreds of different combinations of IC components, such as what logic chip should be equipped with which capacitor and resistor power to achieve maximum power, and realize the same function of IC component models may reach hundreds of species, Coupled with the price, size, function of the small differences in the face of the hundreds of thousands of model options, SMEs in the selection of IC components often at a loss, difficult to choose. Because a good product mix is likely to reduce the cost price from 10 yuan to 5 yuan, and bad combination may directly lower the entire production line of finished product quality, at this time a professional combination program can maximize help these enterprises, greatly improve their procurement efficiency.

This platform to face the consumer marketing model is understood as the industrial enterprises began to pay attention to the performance of brand building, but also marked the beginning of industrial electrical products from the information, product-oriented to quality, service-oriented transition. Although the current road of industrial product electric business is still in the groping stage, the development model of each enterprise is also very different, but it is certain that because of the continuous warming of the demand of the terminal enterprise to the industrial background service capability and the productive solution, the industrial electric power supplier will only develop in the direction of more and more refinement and specialization, 2013, Industrial manufacturers will be fully into the 3.0 era.