Neglected Hospital Marketing Treasures

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According to the survey found that at present, there are about 30% medical units (mainly Out-patient clinics, clinic, community medical care) patients do not need to fill out personal data can direct medical treatment, but the prescription will fill in the patient's simple contact, there are about 30% medical units (mainly regional township hospitals and other small medical units) Patient registration is required but not required to fill in the personal data, only about 40% medical units (large and medium-sized hospitals and private hospitals) require patients to fill in when the disease duration needs more comprehensive personal data.

Another survey found that more than 90% of the national medical units do not collect and use the patient's personal data, including mobile phone, telephone, e-mail, contact address and other patients contact information, such an important marketing resources are countless countless companies as life, but was forgotten by the hospital.

International brand DHC Cosmetics company cost tens of millions of, through a variety of ways to send free trial, in addition to the use of free strategy to build brands, its main purpose is to collect a large number of customer information, which is likely to be the future survival of marketing resources; Any enterprise will focus on customer relationship resources, And many companies have established a more sophisticated customer relationship management system, why the hospital has ignored?

Yes, most of the big hospitals from marketing point of view, it is possible to ignore these customer resources, has come to the endless natural resources, as long as a public hospital brand, only by the mouth of the marketing can be enough to let the hospital overcrowded, the state has to introduce patients shunt medical reform, small disease into the community, big disease into the hospital; But with the reform of the medical system, the State to support and develop community medical care, the introduction of the competition in private hospitals, small hospitals to send people need marketing, big hospitals to strengthen the brand needs marketing, private hospitals need marketing, why these readily available customer resources overlooked?

Ceng A momentary email marketing, SMS marketing for countless enterprises bring benefits, telephone fax also in Qiao Qiao Development, no internet age, mail publicity is also a lot of business choice, no matter which way, enterprise marketing is a top priority; This article is not advocating mass nuisance, misleading, false, compulsive advertising, Marketing is the need for technical testing, people on the red naked naked advertising behavior also produced a conflict, performance in the rejection of spam, complaints mass mobile phone message behavior, ignore spam ads, ordinary marketing methods increasingly difficult to achieve results.

How does the hospital use the client resources to improve the rate of referral, and to refer to the image of High hospital? The advertising behavior of the red naked not only can not get the effect, but also may cause the patient's disgust, thus becomes the negative promotion, through the patient's information reminds the patient to visit, visits, cares, sends the health information from the side to sell the hospital, Thus obtains the patient to the hospital the trust, obtains the patient the mouth to spread the propaganda to promote the hospital.

1 SMS Marketing

The patient is left by the phone PHS number, need to collect or set up a special database, using cards or to the SP operators to apply for interface platform, to the patient to send a follow-up prompt or health information, this way easy to get patients grateful and trust.

2 Telephone Marketing

Contact the patient by telephone to cure the condition, remind patients after the disease attention, care about the life of patients, as well as the patient's satisfaction with the hospital visits, the doctor, nurses and other staff satisfaction, on the one hand, let patients receive care, on the one hand can understand the quality of hospital services, so as to improve the hospital deficiencies.

3 Mail Marketing

Monthly regular production of health monthly, mass to the patient when the e-mail left behind, on the one hand to promote health knowledge, on the one hand, may recommend to patients with special specialties and well-known experts, when patients or patients around the life sickness, his first thought must be your hospital.

4 Community Marketing

For some elderly elderly people with long life difficulties, through the address left by the patient, the community is regularly sent to send medicine free of charge, both in response to national policies, but also from marketing to promote the hospital.

It should be noted that the patient's personal data according to the relevant state regulations are confidential, any hospital can not be free to vent the patient's information, hospital use of patient data marketing should also be based on the health of patients, this article is the starting point is also hope that the hospital to the patient data good finishing, on the one hand can also bring care to patients, Send to health.

Original author: Sem team-chen (qq:6401531)

Source: http://www.sem120.com/post/hospital-marketing-files/

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