Neglected Web text content writing

Abstract: Although currently known as the Age of Reading, video, audio, pictures and other forms of Internet expression is unstoppable, but the internet occupies the absolute dominance of the text. The most intuitive example is that the current leading search engine or keyword form of text web search

Although currently known as "the era of Reading Pictures", video, audio, pictures and other forms of Internet expression is unstoppable, but the Internet occupies the absolute dominant position or text. The most intuitive example is that the current leading search engine or keyword form of "text page" search, "content is just meaningless interspersed keywords" spam The road is also proving this point.

Dominate today's web world, or text pages

The content of the website is very important, many stationmaster, Seoer also say so, can in fact did not really pay attention to the website copywriting writing, they are more concerned about is a variety of fast promotion website keyword ranking "seo skill".

Website Copy writing is really simple, that is, the introduction of product services Clearly, let people understand, and generate purchase motives, do not need wonderfully text description.

But "simple things are always not easy", why Taobao customers will be Baidu large-scale K station, Baidu search engineer Lee said, Baidu is not the site of Taobao biased, but because too many of the content is not new and repetitive, which is not attached to the serious consequences of writing.

Indeed, the Web site (web marketing) copywriting writing is about brevity, but not equal to can fuss, not equal to do not need to work hard, not to mention that the copy writing also undertakes to let the Netizen identify oneself website product service, becomes own customer, even this is not far, finally also actively for the website free propaganda function, therefore, Must pay enough attention to copywriting writing.

The Chinese sages were aware of the role of language and words in media communication, Confucius said: "Speechless, but not far"--not only the emphasis on "the justify of the cloth, the banner of the positive," the authority of the language, but also the pursuit of the "readability" and "fun", only in this way, it may spread farther, more far-reaching. Therefore, when the Chinese literati expounded their views, not only the need to express their views clearly, but also very much value the wording of the article, rhetorical allusions, and even hope to use a fable to make people easily understand what they say.

Maybe even Reese will not think, he was the king of the Qin Wang win the official document "Remonstrance book" became a masterpiece (network picture)

such as "enthusiasm", "diametrically opposed", "Kezhouqiujian" and other allusions, circulated so far more than just these allusions, fables, and also handed down the story of the protagonist at the time of the assertion of the idea-such as Li Si on the Qin Wang win the official document "Remonstrance book", not only successfully persuaded the Qin king retracted "a guest ( Expulsion of non-Qin national policy) and one of the famous "is the Ether mountain does not let the soil, it can become its large, the River Sea does not choose the fine flow, so can on its deep," also became the story of the past, the full realization of the "words to speak to the distant" intention.

It must be emphasized that these classic heroes had a simple idea, want to better convince their target, for this reason, they do not bother to carefully, for the desire to persuade the object of the hobby, carefully prepared, consciously tell the truth, put the case, for example, finally not only to convince the audience of the excellent effect, and even spread the afterlife, became a classic.

In fact, now we also gradually realize the importance of the site copy writing, good copy writing examples are also many, such as everyone familiar with the Durex Swiebow marketing, Wenchuan earthquake during the "Ban Wang Lao Ji" post, and "wandering uncle" on the bad comments of the witty reply.

But more website copy marketing mood urgent, emphasis is "fast", one-sided pursuit of "eye-catching" and the search engine included quantity, all kinds of "language not astonishing oath" of "pseudo petty bourgeoisie emotional case", a variety of "content is just meaningless interspersed keyword" "title Party", Fabrications-- To the hospital web site as a representative of many sites are very attached to the "story marketing Case" is a synthesizer, such a website copy writing how can really attract netizens, just annoying.

A good website copywriter must not get up--at least not fast at first, impossible to do one day by the search engine contains hundreds of of high output, because the need to "go to the front line, to the masses (users) to", and constantly understand product performance, function, production process, more understanding of user needs and the overall development level of the same industry, Can not be behind closed doors, and finally find a piece of their own unique topic, between the lines for user needs, the professional authority of the product interpretation, sincere attitude to truly grasp the user's heart, targeted to emphasize their own product characteristics, to win orders or even really recommend, but not just for "catch the eyeball" and "seize the eyeball."

It's really not easy to do this writing--especially the thin web site, and it's harder to keep going. But as long as the real concentration in, you will be able to find their own unique selling point; even further inspire users to contribute content to the Web site passion-can not imagine, if not to the user mentality and situation insight in the heart, the network marketing copy writing familiar, how to plan the year when the Wenchuan earthquake "eliminate Wang Lao Ji" Classic marketing case; More can not imagine, if not copy writing caught the hearts of netizens, stimulated the participation of netizens, "eliminate Wang Lao Ji" Activities how can fire up?

More importantly, as long as we continue to overcome difficulties, the content of the construction process to adhere to, not only can constantly from the "small wins" to find self-confidence, accumulate confidence, more gradually form their own unique narrative style and different realm.

When everyone has mastered the basic SEO skills, increasingly fierce competition, we need to start from the most fundamental place, tamping the foundation, the "Network marketing, content for the King" as our website Construction creed, website copy writing with enough attention.

Zac said: "My suggestion is, on the website, as far as possible to reduce optimization, the most basic place optimization on the line, do not do extreme, in the content, creativity, outside the chain more effort."

A lot of people might say, I can not write, do not understand the professional, as long as willing to study, these are not the problem, from the beginning, from the use of their own words to retell the information on the product manual will always be able to do it-do not fear that the starting point is too low, as long as the persistence, these problems

The key is that we really do believe that the "Internet marketing, content is king" Credo? This is the real problem.