Nelson: Tablet computers increasingly favored by women and the elderly

Sina Science and technology news Beijing time, August 30 morning, according to the network version of Wired magazine report, the Market research institute Nielsen released a new survey shows that, because of ease of use, portability and other features, tablets and E-book readers are increasingly favored by women and the elderly. The survey found that the user composition of smartphones has not changed much compared to the previous the more than 20-year-old and Eve were among the most popular, but the proportion of seniors over 55 who used smartphones and E-book readers rose from 10% last autumn to 19% in the summer, almost twice as much.　　Meanwhile, the proportion of women buying E-book readers jumped from 47% to 61% in the second quarter of this year. "Early adopters tend to be young and male," says Tang Kellogg, a Nielsen analyst. With the growing popularity of consumer electronics, more and more women and older people are starting to join their ranks.　　"E-book readers have been on the market for years and tablets are a relatively new phenomenon, and the advent of the Apple ipad in 2010 marks the advent of the tablet era." The tablet has gone through the same trajectory as the microwave oven, which, despite its less computational power, has built its niche in a convenient, portable market.　　A number of studies have shown that tablets and E-book readers are being welcomed by users of all ages. When it comes to the success of tablets and E-book readers in older people, Kellogg said: "They are relatively easy to use, and other features such as light weight and increased font size are also important factors that make them popular with older friends." "(Xuan Chen)