Neo-color mobile phone: Shanzhai Nature allegedly false propaganda 10 yuan profit is just a gimmick

"From mobile phone, foreign brand to domestic mobile phones, the handset industry has been full of profiteering and deception, it's all over!" Lu Hongpo, CEO of the Color Technology group, has released such a proud speech. With a minimum price of 399 yuan, almost identical to the shape of Apple iPhone4 Nietzsche i8 mobile phone, color technology killed in the Chinese mobile phone market, "factory mobile phones, only earn 10 yuan" and other advertising language to earn enough eyeballs. In the fiery sale of the same time, the color of the mobile phone was Shanzhai, false profits, false propaganda and other questions. To this Lu Hongpo claim, "The color handset guarantees the quality to reach even surpasses the national standard, the bad one sends a station; Our goal is in the near future to do North China first, 3 years sales 10 million. "10 yuan profit or gimmick before entering the mobile phone industry, Lu Hongpo is a coal boss with three coal mines." Last October 10, he officially entered the mobile phone industry by acquiring a 50% per cent stake in the company. Lu Hongpo to the media declared: "Sell coal a ton to earn 10 yuan, a mobile phone can earn 10 yuan, already is profiteering." "So," the factory mobile phone, only earn 10 Yuan "became the logo of the color mobile phone advertising language. How is the profit amount calculated? According to Nietzsche Technology Group publicity, its engineers in accordance with 1 million sets of procurement scale, the calculation of domestic mobile phone price costs, piece, electronic materials, structural materials, accessories, such as packaging materials, such as 5 of all material costs accumulated a total of 389.9433 yuan, and "color i8 mobile Phone" Standard price of 399 yuan, so that a mobile phone to earn only 10 yuan of ultra-low profits. Yanhui, secretary general of China's mobile phone, said in the configuration of the color cell phone, physical function and the factory to understand and evaluation, the industry concluded that the company sold the "color i8 mobile phone" after the factory price of 210 to 250 yuan, rather than the declared 389 yuan. Lu Hongpo also announced that the color of the mobile phone to cancel the traditional agent and sales channels, through the construction of factories in the country and network channels, the huge profits directly to consumers. In this respect, Yanhui pointed out that the color technology has deceived consumers suspected. He said that compared to the traditional model, the cost of self-built channels is higher, enterprises have to bear a large number of logistics and personnel costs. At present, in China through this marketing model to succeed only the charm family. The Charm clan success, because accumulated a certain brand fixed consumer group, and has a strong independent research and development capabilities, and these are not available in the color technology. The quality of the cell phone is being questioned. At the same time, the quality of the color mobile phone has surfaced. In the "Color mobile phone" Baidu Bar, a ID for "Nian 霃" consumer posting said: "Color mobile phone advertising products for stainless steel shell, in fact, just hard plastic." When the phone is delivered, there is no invoice, only a paper stamped receipt, no company name, no address, no telephone. Mobile phone after a period of time, the screen once the menu selection box appears, white screen will appear and automatically restart. Call the after-sales service department, the other party said it could not issue a return guarantee, because the sales side for two companies operating separately。 For product after-sales service was questioned, Lu Hongpo said, the company in the country to promote 7-day mobile phone, 15 days of replacement services, the company's products can also be in the audio communication maintenance. He also said that the company is currently in the investment expansion period, in addition to network sales channels, but also in the country's major provincial capitals and two or three-line cities to set up a direct shop, currently in the country's total number of factory stores have more than 100. Playing concept hype? For the recent advertising campaign, Yanhui said, the color technology claims that the domestic mobile phone industry "has become full of profiteering and deception industry", which is inconsistent with the facts. At present, many mobile phone manufacturers have entered the profit-making cycle mode, for them, a mobile phone to earn 10 yuan has been counted a lot. He also pointed out that at present, some of the domestic brands of mobile phones higher prices, because these enterprises in product promotion, after-sales service and channels, such as a large number of inputs. In contrast, the promotion of color technology is in the "play a concept." Because the network channel sale cost is low, if the enterprise does not support the corresponding Post-sale service for the product, then the profit is quite considerable. ”