"Nerve cat" fire a dead?

I do not know when to start, friends in the circle of friends to share more and more games, and they are painted screen. Before is "2048", "one Cannot die", recently is "surround the nerve cat". Such games are often the same as the wind, after the fiery often suddenly disappear. Very few people enter the App store to search for a stand-alone version of the game. In general, however, the micro-trust circle is the only access to their users. For a professional game maker, the idea of "surround a nervous cat" is to socialize, not to play.

"Surround the nerve cat" in this week's fire throughout the north and south, the official data show that the game on the day the PV value reached 865,000, IP break 234,000. In the next 24 hours, PV jumped to 10.24 million, IP up to 2.41 million. With the virus-sharing friends circle, the total PV has reached hundreds of millions of levels.

And behind this is an art, a program, the development of 1.5 days, low-cost development costs and the degree of popularity enough to make the first-line game company embarrassed. "Surround the nerve cat" this game's hot behind whether there is no mystery? Is this minimalist product concept going to be mainstream again? With these questions, we found the game producer L to explore these topics.

Micro-wen: Recently, my friend Circle has two things, one is "after the" brush screen, the other is "surround the cat" brush screen.

L: My circle of friends also saw a lot of friends sharing the game.

Micro: From the creator's point of view, why do you think this game is fire?

L: Do you really think this is a game? From my point of view, it's more like an extension of a social app than a game. Last year, the micro-letter is very popular is a game called the aircraft, but from the game design point of view, the more social rather than the game, "surround the nerve cat" is the same reason.

Micro-wen: Can you please master the details of Pleaes?

L: "Journey" on the development of domestic games has brought a milestone change, in fact, you see "journey" its selling point is not game fun, but people's competitive mentality. Regardless of last year's micro-letter to the aircraft, or the recent "surround the nerve cat", but also with the journey of the development of the concept of similar, if not to be able to bask in the circle of friends, you will play "surround the nerve cat" Mody? Why do other people seal the cat in 10 steps, and you need 20 steps? The point is to bask, not to play.

Micro: You just from the point of view of the game design, so regardless of its development philosophy is social or game, in short, is hot, you these big companies do not feel ashamed of the producers?

L: Micro-letter hit the plane for about 1 months, "surround the nerve cat" this game I believe that the hottest cycle and micro-letter hit the plane flat. This kind of design-driven game, the main thing is the people show off psychology and curiosity, and once the curiosity of the past, there is no heavier things to support, will soon dissipate.

In addition, I heard that the design of the game is a copy of the Japanese called "Black Cat" game, and the protagonist is also copied a Japanese cartoon image, what are these instructions? First, that the developer did not expect the product will be so hot, so before the copyright is not too much attention, is a test water; This is not an original game, but a copy of the product, this practice in small companies can, but for listed companies, will be prosecuted.

Micro: So you think this game will be a fire and die?

L: Yes.

Micro: I see a lot of comments analysis that the game's success because it is very light, the threshold is very low, is this it?

L: As I said earlier, this is not a matter of light and weight, but whether you should think of it as a social app or a game of thought. The game needs to consider the user retention rate, activity, lifecycle, not light, but the social app does not need to consider these issues.