Net-a-porter Frequent Joint brands

Abstract: Italy luxury brand Dolcegabbana for the British luxury electric platform Net-a-porter exclusive design of the set series will be on January 21. Two brand founder Criscito Dolce and facilitator Gabbana are inspired by the Mediterranean summer, with flowers and lace as the yuan

, Italy luxury brand Dolce&gabbana for the British luxury electric platform Net-a-porter exclusive design of the set series will be on January 21. Two brand founder Criscito Dolce and facilitator Gabbana are inspired by the summer of the Mediterranean Sea, with flowers and lace as the elements, for the first time to Net-a-porter designed 8 sets.

And not long ago, The American cowboy brand Levi ' s also announced an exclusive release of the improved version 501 on Net-a-porter, and consumers will be able to see the limited edition 501 in Net-a-porter on the March 2: They are loyal to the original version, but the loose waist between the hips and the pant legs have become narrower.

Levi's hope is that by Net-a-porter, 501 of this faded pair of jeans will be valued again by fashion consumers. The 501, considered the world's first jeans, was once a symbol of the United States, and Nixon wore it when he visited Russia in the 1960 's. But Levi's global market share has slipped from 7.2% to 5.3% in the past 10 years, according to Euromonitor Analysys, a market-research firm.

These brands compete successively with Net-a-porter because it has become one of the most powerful channels for fashion brands to sell to customers around the world. On the Net-a-porter website, you can find 350 designer brands worldwide including Alexander McQueen, Chloé, and Dolce&gabbana. According to official website data, there are 2 million users every week, such as landing site, their average cost is 500 pounds (about 4714.1 yuan).

January 15, the peak group announced the three quarterly results as at December 31, 2014, its luxury electric business Net-a-porter became the only bright spot. Its "Other business units" achieved 7% per cent growth, with sales of 603 million euros (about 4.348 billion yuan) increased by 11% to 670 million euros (about 4.831 billion yuan) at the real exchange rate.

Since its inception in 2000, Net-a-porter has been expanding at a rapid pace.

In the 2000, Natalie Massenet, an American fashion journalist who worked for the women's Daily and Stream magazine, founded Net-a-porter. With the good relationship accumulated in the work and fashion brand, the first handbag brand Anya Hindmarch and the shoe brand Jimmy Choo became the Net-a-porter supplier.

In 2004, Net-a-porter achieved a break-even and won the best merchant of the British Fashion Awards (Airways Fashion won).

2010, the Swiss luxury group calendar (Richemont) Overall acquisition of Net-a-porter, valuation of about 350 million pounds (about 3.3 billion yuan). Natalie Massenet continued to serve as executive chairman, and in the second year took advantage of the rising demand for men's luxury goods, launched the men's version of Net-a-porter--mr Porter, and recruited the former editor-in-chief of "Mr. Vogue" (Esquire) Jeremy Langmead.

After observing the growing number of Internet consumers in Asia, Ms. Net-a-porter, who was officially online in 2013, opened the world's 3rd distribution centre in Hong Kong, following the UK and the United States, and formally entered the Asia-Pacific market.

In fact, in recent years Net-a-porter has been frequently associated with many brands, and on the website for exclusive sales. From Olympia Le-tan full of childlike "milk box" bag, to "modern, strong, romantic" as the design concept of the British clothing Simone Rocha, to be favored by celebrities Altuzarra limited series. Have to mention the limited edition of the Lafayette Barbie "Barbie Lagerfeld"-Last September, the price of up to 200 U.S. dollars of 999 Barbie dolls in the Net-a-porter after the instant sold out.

Who will be the next brand to work with Net-a-porter?