Net-a-porter launched a women's print magazine, the inaugural issue 350,000

Net-a-porter, a luxury electric trader, has officially launched Porter, a Brazilian supermodel Gisele Bündchen Gisele, Inez van Lamsweerde and Vinoodh Matadin as photographers. Alex White is in charge of styling.

According to WWD report, 300 pages of "Porter" captured 72 pages of advertising, Chanel and Dior respectively put forward and back cover ads. The magazine is priced at 6 pounds, more than half the price of most fashion magazines, while the editorial side of the page ads is as high as 45000 pounds, almost 40% per cent higher than the competitor.

"Porter" first 350,000, the magazine will be sold in 60 countries around the world, including newspaper kiosks, bookstores and other channels.

It is worth mentioning is "Porter" also has the electronic version, the electronic version of the brand advertising will directly point to the brand site, the product points to Net-a-porter E-commerce site, electronic magazine, including animation, video, dynamic three-dimensional effect, users can be directly shared through electronic magazine to social networking sites, and Net-a-porter members can enjoy a 28% discount, the whole year 6 period price of 25 pounds.

It is reported that Net-a-porter's brother website Mr Porter is also ready to launch a printing magazine, the earliest to be introduced next year.

Ms. Net-a-porter, in early 2013, released her revised online magazine "The Edit". It was released free of charge on Ms. Net-a-porter's website, including fashion blockbusters, news, topics and interviews, and readers can click on the right items directly from within the page.

Net-a-porter Sister website Mr. Porter also launched the online magazine "The Journal" and the print magazine "the Mr Porter Post." Sales of the print magazine have reacted well, and the group has decided to increase its annual publishing period to six, doubling the printing volume to 130,000. In addition, Mr Porter has entered the publishing press, published by Mr. Porter editor Jeremy Langmead compiled the "the Mr Porter paperback:the Manual for a stylish of life, Volume one".