NET Alliance promotion user experience impact return on investment

Source: Internet
Author: User
Keywords User experience net Alliance promotion return on investment

Today, when browsing a website, the mouse clicks wrong, point to the Network Alliance promotion advertisement above, the result is the Web game ads, ads come out after I am ready to close, do not know miscellaneous there is a click on the advertising content, the results come out a login box, this login box is to enter the user name and password, you can enter the play game , but next to this login box, there is a qqhttp://www.aliyun.com/zixun/aggregation/18765.html "> account login button, I suddenly have a bit of the impulse to click, a lot of web game ads, including open the website automatically pop-up Web game ads, there is no QQ account login button.

When I looked at this without a new registration, click on the QQ Landing, enter after the start of playing games, especially convenient. This use to Baidu Network Alliance promotion, I think is the same, this promotion pays attention to the user experience, that is lets the user not input too many things, directly uses the QQ to log on can, now this time who does not have QQ? Therefore, the promotion of this site than others do the promotion of the network is more effective.

Small head bidding software based on this case, summed up only the user experience to do a good job in place, in order to use the least money, to obtain a greater return, otherwise put 3 times times more money than others, not necessarily better than the promotion of user experience good? Today's users of simple advertising, compared to the cumbersome more easily accepted and recognized, if you see TA need ads, it will be clicked, but click ads is not what we do Baidu bid promotion purposes, we have to put this click after the user to stay, then we have to reduce the obstacles that hinder users to stay, For example, the use of QQ account login system, reduce the cumbersome registration. Follow-up more services, the user experience should be taken into account in order to better service users, so that users from a number of peers to choose you.

Small head bidding software trial station www.xndjingjia.com

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