"Net buys a clan" why be forced to become "Qu Yuan"?

Source: Internet
Author: User
Dragon Boat Festival near, "Qu Yuan", "Zongzi" will no doubt be the network hot Word before and after the festival, but, when the festival net buys the climax to come, has the netizen to laugh at oneself by the logistics force to become "Qu Yuan" (the net buys the process various delivery not to rely on the person to suffer greatly, suffers the injustice to be like Qu The reporter discovered by the search, similar situation is not an exception, especially during the holiday period more prominent. To this end, the industry revealed that, although the rapid development of e-commerce in China, but can be a perfect solution to large household logistics problems or a small number, suggested that users before the order to determine the logistics strength of the merchant. Users of the "last kilometer" service requirements to upgrade logistics into household products "electric shock" hindered with the pace of people's lives constantly accelerating, the trend of shopping network is more and more obvious, so the strength of the home business has already begun to layout e-commerce, but fast-paced life prompted netizens to purchase logistics services demand more and more personalized, Therefore, off-site delivery, according to the delivery, delivery and installation of step demand, but this also objectively increased the difficulty of business operation of E-commerce. As we all know, logistics has always been the problem of the electrical business to break the ice, since the establishment of channels not only high investment, but also a wide range of management, especially the large household product distribution needs to collaborate more people, operating costs will be straight up, which is also a lot of electric business enterprises do not dare to And some have put home products on the Internet enterprises, in addition to protect product quality, price competitiveness, upgrade the "last kilometer" of the logistics service level has become the direction of the major businesses. Most businesses in the real world are really stuck here, an operator to the reporter confided: "Customer complaints are not the quality of the product itself, most of them due to delivery late, delivery does not go upstairs, not into the household, the three or four-tier market after the sale of the relevant services not in place to cause, and in the face of this long-standing problem, The practice of the general enterprise can only be dragged and towed, because without the cooperation of the third party, the cost of solving these problems is too high. "The change of the electric business strategy big home logistics problem can be broken?" The net buys a clan to be able to feel, this year, the major electric dealers price war less, and the main logistics services, the momentum is increasing; "Three send a Day", "four-day" and other earn enough of the Netizen eyeball, electric business Gengmayun also recruit, and will spend billions to build backbone logistics platform. Electric dealers have given up the price war to upgrade the level of logistics services, is indeed the whole industry gradually rational development performance, but the electric business bosses are really able to rely on their own strength to solve large household logistics problems? In fact, whether it is "one day three send" or "four send", for the day-to-day delivery of small parcels, and Ma Yunli push the "rookie" network, although the planning macro far, but after all, project project is too big, so at least one or two years still difficult to see results. Traditional difficult to crack the need to rely on professional channel price war can attract customers for a while, but not to retain customers, shape not viscosity and customer loyalty, so the real value to the electrical business is the user experience, that is, the last kilometer of network shopping services. Therefore, in the face of large household network shopping increasingly exuberant, the electrical business in the self-built logistics channels can not bear this heavyUnder the circumstances, to seek the strength of Third-party Channel Enterprise cooperation has become a basic industry consensus. Although the domestic strength to undertake large home delivery of traditional logistics enterprises, limited choice, but with professional home appliances channel business cooperation, it is expected to solve this problem. The industry is well-known for example, the channel has covered more than 2,800 counties nationwide, set up more than 7,600 county-level stores, close to 30,000 township stores, 200,000 village-level liaison stations, to achieve no blind spots across the country to cover. In the face of the General Electric power to reach the three or four-tier market, Japan and Japan have promised 1800 large household appliances in the country "24 hours of limited delivery", and can rely on their own 83 TC warehouse and more than 6,000 star Service center, to achieve door-to-door home delivery, delivery and installation synchronization and provide the corresponding after-sales service To this day shun has won the domestic 7 major electric dealers in 5 of the trust and cooperation, thoroughly resolved the troubled enterprises and customers "last kilometer" problem. The fact also proves that day and day Shun does have the ability to solve large logistics solutions. It is understood that the 2012 "Singles Day", the first order of the Haier Cat flagship store is served 15 minutes after the customer pays the tail section, and the day after 17 o'clock, Japan and Japan have completed the distribution and installation of more than 5,000 orders in Xinjiang, Tibet, Hainan, Sichuan, Yunnan and other remote areas, and refreshed the large logistics speed 2013 Mother's Day once again won the praise of users, the user mother's Day 11 Beijing orders, 6 o'clock in the afternoon goods that arrived in Harbin rural areas, creating the most timely order on Mother's Day. China's overall logistics development level lag is the fact that the face of large household logistics problems, many netizens dissatisfaction and spit can also be understood, but the current development situation, has begun to form E-commerce and channel business cooperation and benign development of the situation, so the corresponding logistics puzzle crack should be around the corner, The net buys a clan will no longer do "Qu Yuan".

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