NET buys Big data outlines "Chinese consumption habit"

Hundreds of millions of people participate in the "net shopping Carnival" to http://www.aliyun.com/zixun/aggregation/33725.html ">350 billion," the vitality of "new economy" is beyond doubt. It is noteworthy that the traditional business times difficult to record the purchase, transport behavior, and even demand forecasts, through the network technology are easy to crawl, outline. The "Double 11" data reveal a lot of information needs to be read.

There is a point of view that the electricity Shang section only moves offline sales to the line, but that is not the case. Through the analysis of large data, Chinese consumers some unexpected behavior and psychological map surface.

"Internet banking, like buying clothes," is becoming a habit. Surprisingly, the shortest time sales broke billion, not home appliances, nor women's clothing, but the first to participate in the "Double 11" of the Internet financial products.

The sale is only 10 minutes, Taobao financial "double 11" product countries Chinese Life Huarui 2nd transaction amount of 100 million yuan. Since this year's big hot internet finance, in the "Double 11" stage performance eye-catching. "Double 11" network to buy more than half the time, there are 8 stores into the "billion club", and just approved the sale of financial products on the Internet, there are 3 Internet financial stores have sold billion, beyond the clothing, electronic products become the "new darling".

Clothing is still the main force of online shopping. "Double 11" sold about 5 billion yuan of clothing, women's apparel sales are 6 times times of men's, industry size and pattern can also be restricted to one or two.

--The influence of Carnival feast spreads overseas.

The first open "double 11" network to buy overseas special session, Hong Kong, Macao and overseas total transaction amount of about 220 million yuan, international transshipment platform processing 54,000 orders. Among them, the volume of transactions in Taiwan rose 189% Year-on-year, Singapore and Malaysia growth rate of 215%. "International version of Taobao" for China's sluggish export of foreign trade opened another way of thinking.

An analysis circulated in the electricity business industry is that data is not equal to numbers, it is not just how many orders, how many goods or two-dimensional yards each month. If you were to open a physical store online, you can figure out how many people stroll through your store, but it's hard to know where they're going and whether they'll come again, and in the electric business world, data analysis can even tell you whether he'll come again or why not.

"We're more concerned with what's behind the numbers and how we really understand the power of the market through numbers." "Alibaba Group executive Chairman Ma Yun in the evening of 11th, said the media meeting.