NET buys into 315 hot spot electrical appliance enterprise should abandon price war

The uproar of the Silicon Valley network of Tencent shares in Beijing East finally settled the dust, March 10 News, Tencent to 214 million U.S. dollars to buy a stake in Beijing east, the acquisition of the first 15% shares of Beijing-east listing, the electric business sector began to integrate the pattern.

For home appliances Enterprises, the key to do a good job is to serve the main, to abandon the price war model.

The newly revised "Consumer Rights Protection Act" stipulates that online shopping 7th can be returned without reason. It is understood that the first half of last year, the National Association of Consumer Associations to accept online shopping complaints amounted to 16,408, an increase of 99.7%. Online shopping has become a hot issue in recent years, according to CCTV 315 party director revealed that online shopping and other Internet services will be the focus of the party's attention.

The 25th article of the revised new law has been concerned about the market: the operator uses network, television, telephone, mail order and other means to sell goods, consumers have the right to return from the date of receipt of goods within 7th, and do not need to explain why.

Online shopping in the main existence of these problems: the kind and propaganda situation does not conform to, the quality of goods is uneven, the quality of after-sales service is not good for electrical appliances Enterprises, the after-sales service is the key to success. As Tencent shares the Beijing-east, China's electricity quotient will change, and the competition in the future electricity market is increasing.

For home appliances Enterprises, the future price war will not be feasible, consumers pay more attention to the quality of after-sales service, only in the after-sales service, consumers will improve the brand of products, so as to stabilize the user's heart. In the future, the concentration of electrical appliances will continue to improve, the future will form Jingdong and cat two big electricity business situation, the rest of the electricity market share will continue to shrink.

The latest data show that China's 3C power grid market has reached 133.2 billion yuan, 3C power grid market size accounted for the overall net purchase volume of 19.4%, annual growth rate reached 50%. In everyone's electricity, flat-screen TV, refrigerators, washing machines, air-conditioning and other four types of large household electrical appliances accounted for 25.9%, reached 34.5 billion yuan. Small household electrical appliances, mainly air purifier market development, Air purifier online retail sales total of 2.8 billion yuan, accounting for the overall market of 50%.

In the future of the electric business War, the price war model has been outdated, home appliances enterprises need to develop after-sales service and logistics speed, electrical appliances will extend the center of gravity to the three or four-tier cities, county and township-level market will be a key development in the future.