NET CEO Yang Hao-hu: Sufficient capital chain

Recently, "market door" incident, was closed, the capital chain broken words filled with the network, net CEO Yang Hao-hu in an interview that this smear net thing is not the first time, net capital chain is fully adequate, the recent only in the optimization of personnel configuration.

Last year, the end of the "Thousand Regiment War" although most do not give the strength of the purchase site, but well-known group buy and electric business site is also difficult to be spared, more or less suffered the shock wave, in the advertising campaign have made strategic adjustments. This also includes the Chinese classification information website giant 58 same city.

The author from 58 with the city of an advertising agency in charge of the company learned that in today's economic environment, 58 of the same city is absolutely heterogeneous advertising budget increase, so that advertising agency confidence. And 58 with the city since the year, in the media procurement strategy has also been a great adjustment and optimization efforts. The offline media procurement and online media procurement has been integrated, to the original 58 with the city offline media procurement business leaders, break through the previous online procurement behavior and offline purchasing behavior "fragmented" pattern, intended to more efficient and rational media channels for the purchase work.

When asked "Why 58 of the city has such a big adjustment action", the advertising agency's head said that 58 of the same city last year offline advertising performance is very gratifying, under the help of these high-quality external forces, 58 of the city's traffic has been significantly improved, influx of large number of registered users and members, Make 58 with the city's brand upgrade, stronger penetration. 58 with the city will be the pursuit of a more high-quality offline media cooperation, in the 2012 to form a more powerful brand explosive.