NET earn comment: Bolted Shanhui with his marketing empire

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some people say that China's internet is a curse of the internet, because the abuse has become a lot of webmaster's lifestyle. No matter what new things appear, many people's first reaction is: scold him. To the SEO industry for example, whether it is tong such a marketing expert, or the man is only such a technical expert, behind them, there will always be someone scolded: Liar! However, it is in this piece of scold sound, Tong created his own Tong Wang Technology, the husband only organized the first seowhy elite Congress. On the Internet, there is always a small part of the light, and then a myth in most people's taunts.

Tong through their own marketing talent created by the King Technology, become entrepreneurs Trust SEO marketing experts, through the seowhy seated a large number of technical lunatics, to create a salary of more than 300,000 of the elite group. So far, SEO direction what market can occupy it?

The Shanhui on the road of net profit

To tell the truth, the author in June 2010 to know that the Internet has a rely on "once cheated 4000 yuan last month to earn 10,000 yuan" advertising language pull students net earning workers. His marketing was so successful that even though I knew it might be a scam, I spent 240 bucks in September looking for a way to keep up with curiosity.

According to Shanhui own statement, he really engaged in SEO marketing is about the second half of 09, to carry out SEO money training is about the end of 09. Its guiding ideology boils down to be a sentence--use SEO to obtain directional traffic sales profiteering products.

At the end of 2010, Shanhui began his own SEO training road, at the beginning, the number of people only more than 100. After that, Shanhui continued to attract new students to join in, using the Low-cost strategy, crazy expansion. In the summer of 2010, Shanhui opened 45 classes of Class QQ group, the beginning of the September, has opened 60 classes of Students QQ Group, by the middle of September 2010, has opened a 80th class group. At present, the number of Shanhui trainees is still increasing.

"Bolted all the way" to describe Shanhui.

Shanhui and Chen Huimin's "conspiracy."

Online scold Shanhui cheat new training fee, there are a lot of slander Shanhui engaged in a lot of MLM. But few people are going to analyze what Shanhui is doing and what his purpose is.

If you search for Shanhui in Baidu, you will find a message that Shanhui has a behind-the-scenes partner-Chen Huimin. Chen Huimin is the founder of the West Shrine Hutong, 1998 and friends to create a West Shrine Alley, and later dabbled in real estate, clothing and other industries, is a shop in the "old fried dough." His cooperation with Shanhui shows that Shanhui's "running all the way" is not for each student that little bit of training fees.

A net earns the profession the rookie, has the big ups and downs the experience (Shanhui has had a pioneering work failure the experience), even shows up in the CCTV program, all sorts of behavior behind is a careful plan. Through the author in its internal observations, you can see that the planning of the framework is: Chen Huimin and other people to provide marketing advice, and Shanhui cooperation, to create an entrepreneurial model (Shanhui himself), the internet "stragglers" to create their own marketing empire.

Shanhui and his marketing empire

Shanhui itself is Nanjing Audit College graduates, and no Internet technology base, his SEO theory mainly from Tong and husband. There is information that Shanhui himself is a trainee. But this is not important, the important thing is that we have been able to see that Shanhui is building a profit for the company as the core marketing empire.

Shanhui's marketing Empire, adopted is the CPS promotion way. To put it simply, another Taobao guest. However, the Shanhui for the soul of the benefit of the team and loose Taobao customers there is a huge difference:

Taobao customers to promote the way is loose. As we all know, add Taobao guests almost no threshold, "everyone can do Taobao customers." This determines the ability to promote Taobao customers are uneven, the number of promotion and commission are low. Whether it is to build a website to do Taobao customers or through the QQ group or other common low-level promotion methods, Taobao guests are reflected as "low threshold, rich difficult." The reason is Taobao customers to promote the product has two disadvantages: low Commission (because of the low profit of a single product), can be replaced (Taobao shop itself also sell products). Therefore, Taobao customers adopt such a loose way of promotion, is in line with their own interests.

But there is a large number of information asymmetry on the Internet, a large number of profiteering products need to be popularized. Shanhui and his marketing team are looking at this market. Through the training of a large number of SEO novice, crazy to seize the related profiteering products long tail words, "carpet-style" sweeping the internet, and finally achieved a stunning promotional performance-this is Shanhui to build the marketing empire.

Through the guidance of SEO novice to "Grand" form to sweep the long tail word, Shanhui can be very low cost of sales of profiteering products. In order to further stimulate the enthusiasm of the students, Shanhui and Chen Huimin further depress the team's own division, put forward a "student streams, suppliers take a small head, the team take a small fraction of" strategy, given the Commission is far higher than the peers, further strengthen their own strength.

Shanhui and his future.

Shanhui himself is engaged in the advertising industry, he is very clear what advertising is to do-to sell products to customers. Therefore, he and Chen Huimin gradually build a marketing empire, take ultra-low cost promotion strategy (SEO promotion), and strive to put in real life impossible advertising promotion on the Internet to achieve. Shanhui once in CCTV's program bluster: we only and industry first second cooperation. Chen Huimin also said in a regular public lecture every Wednesday: We only work with big companies.

Faced with Shanhui and Chen Huimin's aggressive posture, you are welcome to say that there is no other team on the Internet to contend with. Chen Huimin and Shanhui too shrewd, they chose the right time, took the right strategy, in less than a year to close the million has a strong executive power of the eager to make money, then no team can catch up with them.

However, with more and more agents Chen Huimin (already approaching 2000), Shanhui has more than once admitted that the number of trainees is insufficient and that the existing trainees are not enough to support such a large market. In addition, whether Shanhui and Chen Huimin can maintain absolute control over the team is questionable, so the emerging marketing empire has a long way to go before we wait and see.

--The first-episode college students ' Independent entrepreneurship (http://www.philosophyer.info/) should be reproduced in the source. The view of the article only represents my opinion, if there is a mistake or offense, but also hope to forgive. SEO money to get started with interested friends can add group 62755397 to share the introductory information to discuss each other. ——