NET expansion is more profitable

"We can make a profit at any time without a big expansion, but the main goal this year is to expand." "Classified information site, net CEO Yang Hao in Shanghai, said. The same day, net announced and Shanghai local Life service website Ding Ding Network cooperation, the two sides will open resources to each other, and the first batch for the expo to provide a series of targeted services.

"Ding ding Net in Shanghai Local has a good reputation and user base, net and its cooperation can be very good to achieve complementary resources." "Yang Hao-hu that, based on geographical, cultural and other factors, the classification of information sites must take the localization of the road, and the local Web site cooperation is undoubtedly the fastest way to achieve national expansion."

learned that at present, net has been with the northern network, the Southern Network, Oriental Network, Ocean Network, Austrian network, Shenzhen News Network, Sichuan Hotline and many other websites to reach strategic cooperation and expand the local market.

National Enclosure

NET was founded in 2005, the service area covers housing rental, second-hand goods, job search, vehicle trading, as well as pet ticketing, education and training, tourism and entertainment, domestic moving services and other living information. The main competitors include 58 with the city, People's Network, Word-of-mouth network.

"May Expo will be held in Shanghai, we and Tintin network is planning this aspect of products, for the expo to the local visitors, to provide including rental, ticketing, carpool and other life services." Yang Hao-hu told reporters.

Ye Mei, vice president of
Tintin network, said that Tintin's core advantage lies in location technology and map search, and focuses on the East China market, so it can complement the content resources of NET, headquartered in Beijing. It is reported that Tintin Web page has been connected to the net of life information.

Iin Yang Hao-hu view, Shanghai is net the most important area of the national layout, therefore, last December net formally set up Shanghai branch, the team size also rapidly expanded to 60 people.

In fact, Tintin is not the only net website in Shanghai. Yang Hao-hu said that net dug a new city mainly through two means: first, regional cooperation, and second, channel expansion. Regional cooperation mainly refers to the cooperation with local mainstream media or influential websites.

"For example, in Shanghai with the Oriental Network and Tintin network, Shenzhen and Austria A network, Shenzhen News Network, Guangzhou is with the southern Network and the Ocean Network cooperation." Yang Hao-hu said that the details of the cooperation with each site are not the same, but basically are resource swaps.

"These sites have a very good local influence, have their own local media publicity, net advantage more than classified information, the two sides are complementary cooperation." "Yang Hao-hu said.

learned that, into the 2010, net has officially launched a nationwide regional cooperation and channel Investment Plan, aimed at speeding up the national enclosure layout. Up to now, net has opened a substation in 343 major cities nationwide.

and in the channel cooperation, net in addition to establish a branch in Shanghai, in Guangzhou, Shenzhen, Wuhan and other cities are with the local channel business cooperation, the main task is to use the channels of local resources to expand influence, and advertising products sales.

Survival rule: more popular

Although net traffic is growing rapidly, will the growth of net be limited as more professional websites focus on one area and more and more mature vertical search?

Yang Hao-hu Frankly, net at present the three big areas of fire: rent, recruitment, second-hand transactions. And in these three areas, there has long been more professional site in the market for many years to fight. For example, there are soufun, tenants, house prices and so on to occupy the market, the recruitment field has worry, Chinahr, Zhaopin three big giants, online transactions are Taobao, Pat and other giants competing against each other.

Yang Hao-hu that, net actually face is more popular crowd, have their own set of survival rules, specifically, "real estate, the strength of the tenants in second-hand housing, the characteristics of many brokers on the above release information, we are living information platform, facing individuals, we hope the landlord put the house up, Then someone will contact you directly to reach a deal.

Recruitment, Yang to net positioning is "public recruitment." "For example, a small restaurant downstairs, they want to find a waiter, either put a note at the door, or go to the newspaper for a small ad." "Yang Hao-hu that this market is actually bigger than the middle-end market facing the three major recruiting sites. It is reported that sales, waiters, technicians, security, front desk and other positions are the most popular market recruitment field.

In terms of trading, net the Lord to do second-hand trading. Yang Hao-hu wants the two sides of the deal to be positioned within "five kilometers of perimeter", through network contact, and finally reach a deal in person.

In fact, aiming at the long tail of the market is not only net, there are 58 with the city, People's Network, Word-of-mouth network, such as classified information site. In Yang Hao-hu's view, net's users are more sticky, especially after the January merger of the classified information website 263 online. According to statistics, as at the end of December 2009, net daily average of 200,000 people posted, 2 million people visit, page visits up to 20 million.

coveted mobile apps

In addition to the regional expansion of the country, net has begun to really exert the wireless field.

"We have worked with most handset makers and are expecting a built-in handset client within a quarter." "Yang Hao-hu revealed that these deeply customized clients are mainly combined with GPS function, can make mobile phone users more convenient to find their own around the rental, shopping, transportation and other life information.

NET push mobile phone built in a background is the rapid growth of GPS mobile phone shipments, navigation is increasingly becoming the standard features of smart machines.

According to the Analysys International Enfodesk Industry database published in the fourth quarter of 2009 China Mobile Terminal Market Quarterly monitoring data, 2009 fourth quarter of the domestic mobile phone sales to change the first three quarters of weakness, The total amounted to 48.775 million, also made 2009 sales reached 157 million.

Because of the user on the mobile phone-side location services and navigation business needs of the increasing heat, GPS mobile phone overall market volume reached 7.39 million, the chain growth of more than one times, is expected to continue to maintain a rapid rise in 2010, the overall market shipments are expected to reach 21.2 million departments, The chain grew by about 186.9%.

"Now handset manufacturers have to find to attract users of the application of the demand, I think the location-related life information applications should be mobile Internet killer software." Yang Hao-hu said, such as walking to a community, mobile phone can directly display the surrounding second-hand housing and rental information.

Yang Hao-hu said that such a feature rival machine manufacturers to increase the selling point has a huge appeal, "the client is now closely developed."

In Yang Hao-hu view, the classification of information on the site in the early days did not accumulate a certain amount of time is difficult to profit, users will have a large number of advertising, charging services and other profit models, "The current net focus is still expanding the market."