NET interview Failure Reflection website planning what exactly is planning

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In Thursday received the "network" of the telephone, let me Friday afternoon to the company interview, I think the results do not say also know, and was on the spot out!

The end of the interview, the last I want to see, the last to hear, the most terrible scene is this happened: after 10 minutes of communication with the interview tube, she smiled, should be xiaolicangdao, whispered to me: "Sorry, our company wants to recruit the site planning is to have many years of work, Your situation with my company ... "After she said that, it feels like time has passed for so long, I got up nodded, feeling very embarrassed, still politely replied:" Never mind! "and then, quickly left the strange web of Ricardo.

Back to the bedroom, I carefully recalled the net interview director of the network asked a few questions "what do you think the site planning is to do?" Have you ever had a successful website planning experience? If I hire you, what are you planning to do?, do not know is not, the interview tense or I did not study in the Network Marketing College solid, Or Yangfan teacher taught me not understand thoroughly. When I was lying in bed thinking about it, I found that what I thought was different from what I said at the time.

Later read some information, and yangfan teachers and other students to discuss these several issues, they told me a lot about the theory of Web site planning, suddenly I suddenly enlightened a lot, the following is my collation of some information on the site planning what is planning:

Market positioning planning

is to build a website, marketing Web site, how to get money? Who are the target groups for the site? How much did these people bring me? How to make them willing to spend money, this is the first step of the site planning, but also the most important, the most crucial step.

Today's Internet it market, what people have, do what all have, what whimsical, unrestrained website reprehensible with the whole. In China's Internet field, only you can not imagine, no I can not do. But how much money can really be made? This, all do station webmaster friend than I this rookie should know more? Do you make money? Web site has the flow does not necessarily make money.

Doing a site is like opening a factory, all from the packaging brand (planning) began, and then put into mass production, and finally through the sale of products to win profits. Because the market positioning planning is the basis of the guarantee, it must be only to the premise of planning and a clear idea, before you can confidently boldly let your "it factory" burn money down.

To do a good job of the first step and every step in the future carefully think about what kind of site to do? is to do the business site, it is necessary to consider, to do regional portals, travel advisory sites, E-commerce platform, game Trading network, Community entertainment site or what other sites?

Actually, these are all nonsense, if not for us these "so-called it people" can better cheat line outsiders, in fact, the site is not a good point, the site is the site, is to let netizens see, use, play a pass, playing time of a platform, a page.

Therefore, the first step in doing this work should be to put themselves in the industry, forget all, you so-called "professional Network marketing knowledge, website planning concept", assuming that you are just an ordinary person, a netizen, think about your Internet purpose and habits, if you come to this site is why, How do I go back to buy the site's products or services, is the most important.

To meet the needs of netizens, in line with the habits of netizens, is to meet the needs of the market, led the market demand, as long as the market needs to find the point, it can be said that the market positioning planning to do in place, do a good job in the first step of the site planning.

Profit Model planning

It's not enough to think about where the future market is and who might be paying. Next, we need to continue to think about how we need to make them happy to give money, and afterwards do not complain and dissatisfaction, but in no way by deception to fish in troubled waters. This is the site of the profit model planning.

Operation Mode Planning

Above, we have solved the two basic jobs, but the revolution has not yet succeeded, comrades still need to work hard. On the open is the operation of the mode of thinking planning. The so-called operating mode, like, I am the boss of multiple card network, I intend to personally to operate the project, or to ask a professional IT team to help me operate the project? Of course, I am not the boss of the multi-card network:

Run a website that contains all aspects, including how to build a team, how to develop a website (product), who oversees responsibility, how to test, how to promote, how to advertise, how to expand the market and so on ...

Cost budget planning

This step is a key step in deciding whether or not to invest, but also the most critical part of the site planning, but also the most headaches (on the issue of interest is generally a headache). Frankly speaking, is to do this site, how much money to spend? Where do you spend all this money? These jobs, if they are big companies, then invest in large sums of money, the need to convene a board, how to let the directors of the peace of mind to agree to invest, as the site planners, should be considered clearly for investors, Written detail in the form of a programme.

Profit Assessment planning

To tell you the truth, this job is really bad, the change of the IT industry, as the 2008 stock market, Beijing's property market in general, these who also say bad. But must do, or you planned, let the company agreed to do a website, and finally even do a website can have any benefits do not know, who will agree to do it? Although, most of the company's bosses only pursue results, do not pay attention to the process, but if you do not even give people the imagination and worth considering opportunities are not, then you say, How can others agree and satisfy? Other people's money is not good to earn, it is picked, stolen, robbed.

Revenue evaluation planning should pay attention to the analysis of market capacity, website product pricing planning, billing model positioning, follow-up service positioning, these work is also essential.

Website System Planning

The front is clear to do the preparation of the site, the following is a real site to consider when. This tests a website planner's true Professional level and experience. If you do not want the entire site to appear what the layout is not standardized, functional overlap, content confusion, system cumbersome and other issues, then take this work seriously.

The entire site, as the pipeline as described and expressed, which is the site system planning requirements. However, how to do the work well is the ultimate challenge to the logical expression ability, the system generalization ability and the comprehensive overall ability of a website planner. If you do this job well, the technician in charge of website construction will thank you very much, he doesn't need to think over the problem you have considered, can work like a fool.

Suddenly remembered, the net interview director and I said: "Her company needs a understand the planning, and understand the site construction of people, do not know whether I heard wrong or wrong." However, seemingly know how to plan and understand technology, but also have a few years of work experience seems to be very few people now, it is not my ignorance?

Website Database Planning

This work is very important for a Web site's descriptive design of the database before the real database design of the positioning work. Only by clarifying the work can technicians make a better database structure. If you don't want your site to be a stiff post, and you want to add functionality or anything else at any time, then spend more effort in this place.

Website function planning (User experience planning)

This work is part of the user experience plan, that is, the entire site's functional framework, description and design, and the entire Web site functions of the systematic operation process. (If you are a user, how to easily translate this feature into a design that uses another function) on the site.

Website content planning (User experience planning)

User experience is also the second part of the planning, the site content is to meet the needs of access requirements, there is no real content of the site is an empty shell, even if the propaganda is good, no substantive content is not to stay visitors. The so-called content is the website provides the service and the article content. It can be said that the website editor of the work done by the clerk, as a planning must tell the editor what to do, do. That is, the content of the entire site planning, it is best to combine SEO theory and SEO to do so, to do the station, the search engine more friendly, so that search engines faster, that is, in a timely manner to crawl your site content, ranking the position more before the test, the more likely to be more potential users visit.

Web page Planning

This link is not much more, long time to do the station webmaster should have experience, experience tells us, understand SEO to this helpful, as to participate in what SEO training that not necessarily, do their own to do is enough. The purpose of web planning is to make search engines more included and concerned, how to make the Web page to conform to the habits of netizens, how to make the Web page open faster, these problems, at present, many times and think of the big discrepancy, so, do their own to do is enough, beautiful, real, true absolutely enough.

A few days after the failure of the interview, I consulted a lot about the website planning articles and materials. The main reason for the failure of the interview, I personally think it is not without work experience, it should be my answer to the interview director of those several questions and she was thinking of the discrepancy it? And still the expression out of the words, replaced by other supervisors, I believe I will not pass the bar.

Recall before the interview, I made three major taboo:

First of all, when I received the interview call, I may be too happy, too surprised that I did not ask "Ricardo Net" customer service, the company's position is what? without asking for a job, then naturally there is no preparation for the interview.

This should be the second bar, no preparation for the interview, even the company do not know what to do, do not prepare for the interview, nature is difficult to resist the interview tube raised questions, it is no wonder that I would be tongue-tied.

Finally, the interview my immature, not enough self-confidence, not stable enough to let me and this position pass by. Mature, my age and immature appearance have betrayed me; self-confidence, in front of the interview tube slightly conservative, not in the most time to their own expertise, advantages and successful cases in front of the interview to express, so that the test tube to understand your strengths and capabilities, of course, recognition is another time.

Advice, not groundless rhetoric, words and resume on the description and the actual situation can not be too much discrepancy, otherwise, the interview tube will be because your "dishonest" will you out! interview 2 times, a summary of their own point, I hope that the next time I do not make the same mistake, to prepare the interview friend a little reference suggestions.

Fortunately, the female director of the network is not too "vicious" evaluation of me, hit me, at least not face-to-face. Today, the determination to write this article, one is to reposition themselves on the site planning what to do a systematic understanding and reflection, the second is to commemorate my interview in the "site planning" position was on the spot out!

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