NET game new user 30 million people use rate is 64.2%

July 16 Afternoon news, China Internet Network Information Center (CNNIC) released this afternoon, the 24th China Internet Development Statistics Report, the report shows that online games add 30 million users, the use rate of 64.2%.　　From the purpose of using netizens, the network application behavior can divide into the information obtains class, the Exchange communication class, the network entertainment class, the business transaction class four kinds, basically covers the current network news, the search engine, the instant communication, the blog, the network game, the network music, the network shopping, the on-line payment, the network finance and so on specific June 2009 Internet User Network Game service utilization rate of 64.2%, users reached 217 million people, compared to the end of 2008 increase of 30 million people, the utilization rate increased by 1.4%. Among them, the proportion of primary and secondary school students playing games rose from 69.7% at the end of 2008 to 73.8%.　　The steady growth of network game users on the one hand, because the network game stickiness is high, the use threshold is low, causes the student and the low income netizen to use the proportion to be high, on the other hand, the current economic situation has produced the unemployment, the income drops and so on the question, forces people to the future And the network game is the investment small, experience foot entertainment class application, less expense can bring the bigger entertainment experience, therefore becomes the current people's new hobby, to the entertainment way rational Choice has promoted the network game utilization rate promotion. But at the same time, online gaming users grew only 16% a year, the lowest level since 2007. This is mainly because the Chinese network game industry after decade years of development has entered a mature period, which also means that the growth of online game users slowed, coupled with the game product line and the gradual improvement of the operating model, the future of China's online game industry competition will be further intensified.