NET global rankings decline said this year sales revenue is not hard to 200 million

Happy NET also have time.　　According to Alexa's global website traffic rankings, starting from March this year, happy Net's global rankings began to slide down to 100, three months slipped 32 places.　　Rankings decline for Alexa rankings, happy net did not respond. According to the data provided by happy NET, the registered users of happy net already have 86 million, every day login user is about 25 million.　　It is noteworthy that even if this data is reliable, starting from the end of 2007, only 1.5 of the time, happy net quickly accumulated 60 million users, but in the next 10 months, happy net only obtained 26 million new users.　　Through the "Friends trading", "Happy Farm" and "competition parking", net will social games in the popularity among users, but the follow-up of the "Fishing" and "Happy Restaurant" and other games did not bring a lasting freshness to the net users.　　In the middle of the night, "stealing vegetables", "parking" the pomp seems to have gone, replaced by So-and-so and because of boredom and write off their own happy net account.　　Baidu Index showed that "happy net" and "Happiness 001" Search volume peaked in 2009 years, and then a sharp decline.　　Alexa rankings show that in February 2010, "Happy Restaurant" to the introduction of the recent surge in the net, net trend has been a downward trend. 5G Consulting Partner Bo that this is a surprise, as the flow of happy net encounters declines. "Happy net before is relies on the game to attract the user to rise rapidly, when the user is tired of a game, if does not have a new sticky game appearance, the user will leave."　　"Bo said.　　Obviously, happy net also realized the importance of the game, currently happy Net has a special team to control the old game upgrades, new game development and the operation of a single game.　　However, the game is not updated to catch up with the speed of users. "The game update is too slow, although there are new games out, but play is not interesting."　　A happy net user to the morning paper reporter said.　　According to Analysys International analysis, the average social game life cycle of 1-3 months, and users of this small game choice is "frequent replacement", user stickiness is difficult to be guaranteed. "For social networking sites, the role of the game is more to attract users than to increase user stickiness."　　Li, director of research at Analysys International Information Services Division, said. Some gamers also mentioned that happy net should pay attention to the web game with the developers to coordinate the relationship.　　To happy net on the development of the Kunlun martial arts, for example, often have game users complained that the administrator and child care in the game "rampant", so that some players breeding to Italy. Alexa statistics show that the last 3 months, happy Net's flow rankings and daily user volume are declining trends.　　Liu drawing sales exceed 200 million yuan this year?　　Industry rumors, this year's net sales target of 200 million to 300 million yuan. In this respect, happy PartyIt is emphasized that there is no sales target within the company. However, for the 200 million-dollar figure, happy Net said, "according to the current situation, the end of the year to complete the target of $200 million is not difficult."　　"The Morning News reporter from happy net inside learned that last year, net sales reached 100 million yuan, and the first half of this year, its revenue has exceeded last year."　　It is reported that in the current income of Kaixin, about 80% from advertising, the rest from the virtual prop fees and third-party developers with the split. "We now have dozens of fixed advertisers.　　"For advertising sales, happy NET does not seem to worry." According to the introduction, in the net of large advertising revenue, most of the "implanted + brand account + hard" form of packaging sales. The first two accounted for 2/3, and the remaining 1/3 came from hard advertising. Implanted ads are most popular with advertisers, especially in the reprint and gardens, pastures and happy restaurants that are currently the hottest.　　Brand account is to let some brands become institutional users, ordinary users become brand fans, you can keep informed about the dynamic information, happy NET on these brands quarterly charges. "Happy net advertising fees are very expensive, even more expensive than the portal ads."　　"A person familiar with the situation said that the average happy net ads are above million yuan, most of the advertising items in the amount between 2 million to 3 million yuan."　　However, happy Net's optimism does not dispel the outside question.　　Lvben, a professor at the Graduate School of Chinese Academy of Sciences and deputy Director of the Institute of Business Innovation Research at the Graduate School of Chinese Academy of Sciences, said that although the sales target of a company depends on its basis, the sales of 200 million to 300 million yuan are a bit overhanging. For the practice of embedding ads in games, Lvben stressed that it should be cautious, in the implantation of advertising should master a degree, otherwise it will incur the player's aversion.　　And in the social networking site to do brand advertising should pay attention to the user's purchasing ability and group characteristics, not blind.　　Development of a Third-party platform previously, happy NET founder Cheng has claimed that in the short term will not consider the introduction of Third-party components, but a few months later, happy Net has changed its mind. Since May 12, 2010, the components developed by the third party officially landing happy net.　　These third-party components are mainly divided into two categories: utility (cool air tickets, driving test theory, etc.); Social games (x World, Baby town, Dream Garden, Texas Poker, Happy Farm 2, etc.).　　Happy net Aspect said, the third party component's on-line, the main purpose is not for the profit, but is in order to provide the user richer application, the content and the entertainment through the cooperation with the third party. According to Happy Net introduced, at present, happy Network is divided into two modes: for practical tools, advertising and specific business is divided into, such as booking, such as the return of business, etc. for social game classes, the use of a proportional pattern, the third party will get far higher than the usual standard in the industry.