NET launched the dating platform and said it was only for sticky users

According to net published data, since the establishment of the June mid-April, the current dating date registered 12,000 people, a week time to break through 100,000 people.

NET product operations Director Xu Xianching revealed that the market friends all free, aimed at 20-25 years old with the city of marriage and dating people. "We are not for profit, is to stick to the user base, because the classification of information on the site of the rental, recruitment and friends belong to the same category of people, mainly to improve the needs of users." ”

But in the future, net will introduce friends to the top, carry out a small amount of charges, and will also add an intelligent fitness test module, so that net become a collection of entertainment and leisure, interest interaction as one of the large-scale social networking network networking platform.

Insiders speculate that net to launch a dating platform, or mainly to add a chip to the concept of listing. In this respect, Xu Xianching said, the dating platform is really just a test of water.

It is understood that the registration of market friends not only need to bind through the mobile phone number, but also through technical means will be released by the members of the "personal data" in the Bad keyword shielding, so as to ensure that members of the data security, the next will also launch video certification.

The net dating platform provides a personal homepage for each registered user, used to display personal details, friends goals, inner monologue and other information, at the same time the station to communicate with each other completely free, as long as the choice of "TA hair letters" can be, click "Attention TA" can become the other friends, so that single men and women in understanding, Further communication based on mutual understanding.

In fact, at present, the domestic marriage website mainly formed the century Jiayuan, lily nets, cherish the formation of the first camp. Among them, century good margin of revenue mainly by network business (paid member), offline activities and VIP members of the wedding service, network advertising three components. The network business Member "micro-payment" occupies the majority, becomes the main profit pattern, the lily net uses "the match degree" to make friends, is apt to pay to the individual user, and unifies the line "The Blind Date shop", the precious net uses the network to select + The telephone matchmaker mating service pattern.

Xu Xianching said that the century Jia Yuan and other fees and charges dating sites are mainly aimed at some older people have a strong need for marriage serious marriage, and net of the friends of the Younger.

NET official said, "Most of the nature of dating sites can block the interaction, pay communication, the huge profit pressure, the cost will eventually be transferred to the user." NET free friends to break this barrier, and the classification site of the Natural division of the region to divide the advantages of the people also make friends from the same city of marriage success probability greater. ”

In recent years, the scale of China's online dating market is developing rapidly. Iresearch predicts that China's online dating market will grow from 487 million yuan in 2010 to 1.9 billion yuan in 2015, with an annual compound growth rate of 31.3%. The huge market space becomes the net exerting force to make friends one of the main reasons.