Net loss of domain name, network industry brand awareness worrying

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the campus net (Thousand Oak Group) publicly confirmed the acquisition of phonetic kaixin.com domain name. Originally everyone has been guessing net kaixin001.com will eventually acquire this domain name, thousand oak shot let the Internet industry dumbfounded. The acquisition has also led to a strong interest in the field of SNS social networking.

According to industry analysis, due to happy net currently has a very high brand awareness, the net through will kaixin.com this domain name SEO (search optimization), in the expansion of their brand influence at the same time, to happy net will also have a great impact. The rise of happy net has been hailed as the 2008 Chinese Internet Domain A myth, but did not expect the crisis to come also very quickly. Because the social network technology threshold is relatively low, easy to imitate, so the site's marketing is very important, and a website vigorously publicized at the same time see others more benefit, this site's boss and staff in the heart is what taste imaginable.

From foreign Facebook turned out, to the rapid rise of the domestic network, the Internet every day in the interpretation of the success of the legend. But in the network brand protection, the gap between home and abroad is really not a little bit. Google, Yahoo, Facebook and other foreign sites at the cost of the global Domain name protection action is not uncommon, and many well-known domestic sites spend a huge amount of web site advertising marketing costs, but let competitors only because of a better related domain name, almost without spending a penny publicity can easily superior. For example, as early as well-known SouFun soufun.com, hundreds of millions of of the input to create the famous "SouFun" brand, but also let another soufang.com almost no advertising to become the domestic famous real estate website. On the internet dazzling mobile "flying fly" net let a lot of ordinary users can't tell which is the official website, the most concise and easy to remember the feixin.com, Fetion.com and fly the special service number 12520.com is not all of China Mobile, the thousands of counterfeit flying website to attract users to register, wantonly to obtain mobile letter promotion fee. Ambitious to enter the network giant online game Sohu to do their best independent development of the network games "Deer Ding kee" is about to be on line, also did not enable netizens have been generally optimistic about the domain name www.ludingji.com, but the use of Sohu's level two domain name. For the internet has a huge impact of Sohu, the domain name can also be used in other ways to make up, but the ludingji.com domain name passed also make the portal after the main, online games leading the battle has more space to imagine.

Do not know after the network domain name storm after the domestic internet giants mood how, who will become the next happy net?