"NET" Luo yiwu 70,000 entity store Commodity City again walk the electric trade route

The rise of the electric business has brought great challenges to the traditional commerce and trade, is in the traditional business to seek a new road, covering small commodity city (600415, shares bar) (600415) more than 70,000 entities commercial shops online commodity city officially launched.

Yesterday, commodity city in the 18th session of the fair held "Yiwu shopping" on-line ceremony. The formal online purchase of Yiwu is an important measure to expand Yiwu market development space, promote market transformation and upgrade, enhance market development competitiveness, and is also an important platform to realize the innovation and development of Yiwu e-commerce industry and promote the integration of real market and network economy. "For Yiwu purchase of the line, Yiwu party committee, Propaganda Department minister Tikin High hopes.

This is not a commodity city for the first time to test water E-commerce, from 2003 Yiwu China Commodity Digital City was established to 2010 renamed Yiwu China Commodity City, and then to the "Yiwu shopping", Commodity city in the electric business has been exploring the road for many years. But after so many years down, because lack of enough attention and support, online commodity city has been tepid.

The difference is that the domestic electricity market is booming. To Alibaba's Cat Mall for example, this July, the day Cat Mall announced that its 2012 annual turnover may exceed 200 billion. 2011, has not renamed the Day Cat Shopping mall turnover of 100 billion yuan.

This year, in order to adapt to the new situation and better service for the operators, commodity city in charge of the website operation of the information company team has been adjusted, and began to prepare for the preparation of the site upgrade of the relevant matters, invited the original 56 network President Jianjun joined. July, commodity city and Alibaba Group on the field of E-commerce to establish long-term and stable strategic cooperative relations, reached the framework agreement.

Zhejiang Provincial Network Merchants Association Liu Wengao told reporters, in May this year, Zhejiang Provincial Party organization Cai Chi to YIWU inspection, according to the prior arrangements, Liu Wengao only 10 minutes to report to Minister Cai. But the meeting lasted for 4 hours. Near the end, Cai minister on the spot, commodity city and Alibaba is China's largest market under the Internet, is willing to the cooperation of the two sides matchmaking.

It is reported that the small commodity city and Alibaba this work together, not only conform to the trend of the times, but also compelled to do.

2011, Yiwu Small Commodity wholesale market turnover breakthrough 50 billion for the first time in 21 consecutive years ranked top of the national professional market. However, the business of commodity city is deteriorating. 2009 ~2011 years, the company's operating income is 3.763 billion yuan, 3.17 billion yuan, 3.396 billion yuan, net profit is 916 million yuan, 809 million yuan, 646 million yuan, year-on-year decline. Commodity City in 2011 Annual report confessed that the company is mainly facing three aspects of pressure, one of which is e-commerce, chain distribution and other new types of trade in the proportion of commodity distribution channel rapid increase, the pace of construction of peripheral markets to accelerate the formation of homogenization of competition, the YIWU market poses a serious challenge.

It is understood that at present, Yiwu is based on the physical operation of the background, businesses in the Web site to operate virtual shops, publishing merchandise information and other content, are free. The only charge item is the merchant buys different price the telephone service "The Good faith call", similar to Baidu's bidding rank.

Industry insiders believe that Yiwu purchase of the core resources, is a commodity city more than 70,000 entity shops, which is unmatched by other electric power, but the current profit model is its soft rib, Yiwu whether the purchase can be in the fierce competition in the field of electric business breakthrough, still need time to test.