NET net profit leads down 60% in Waterloo Giants network

Traditional end-trip (PC client game) vendors ' days are getting worse. In the past two years, with the online games (online game) saturation of the market, the entire industry by the extensive competition, high homogeneity of products, the high rate of user churn, the main manufacturers in the volume of large quantity also encountered the performance and profitability of the slow growth of the problem. The traditional end-travel giants are encountering a "double whammy". On the one hand, after years of growth in the end of the continuous weakness of the situation, on the other hand, page tour (web game) and hand tour (mobile game) is a step-by-step streaming users. In the fourth quarter of 2012, earnings growth in Shanda, giant networks and the perfect world was slowing, and net profit fell markedly. Where's the way out? Hand travel is an important direction. This year, Shanda, NetEase, Tencent, giant network, the perfect World and other online games manufacturers have said that will be in the hands of the market "big fight." There is an extreme example, the day before the end of the port Port Blue Harbor announced that will be fully transformed into a hand tour manufacturers. Large-end tour manufacturers began to enter the hand-travel market, the mobile internet tide and the rapid advent of the smartphone revolution, as well as the acceleration of the commercialization of Hand tour. But for the traditional end of the tour manufacturers, Hand tour is a new business, nearly two years more fiery hand-travel products almost all from small teams, start-up companies. "Large-end tour manufacturers in the hands of the layout is relatively slow, we have to see how to play our advantages, if blindly in this field directly to compete with existing products, we do not necessarily have the advantage." "The perfect World CEO H. to Time Weekly reporter said, the hand swims the market must enter, because this is the future trend, but how enters, believed everybody is looking for the road." A number of net profit decline of the top 60% net game manufacturers have suffered "Waterloo." Shanda game in the fourth quarter of 2012, its net profit was 214 million yuan, down 29.6% from a year earlier. The Giants network is also not optimistic. In the fourth quarter of 2012 last year, the Giants ' net share was 82.7 million, down 73.5% from the previous quarter, down 66.4% from a year earlier. For the perfect world, the recent experience has also undergone a major change in personnel. Chi, the perfect World chairman, will no longer be a joint CEO and will be more focused on strategy in the future. H., who served as the perfect World COO and dominates its global business, became the new CEO of the company. This change of personnel behind also with the performance is not irrelevant. The perfect world's revenue in the fourth quarter of 2012 was 679.9 million yuan, down 2% from the previous quarter, down 12% from a year earlier, and its net profit fell by more than 60% per cent. Other games giants such as Tencent, NetEase, Sohu Swim, its net profit although no significant decline, but its performance growth is slowing. What happened to the online games industry? Analysys International analyst Shillon to The Times weekly reporter analysis said that the end of the tour has been developed for 10 years, any one market can not have been high-speed growth. Chinese online game market demographic dividend gradually disappeared, client game to get new users more difficultThe bigger, the marketing and marketing costs are rising. "At the user level, the hand swims a large part of the end of the high viscosity of the player." Choi, vice president of hand tour manufacturers, told The Times weekly reporter. Take the hand Tour market industry shuffle is imminent obviously, the end of the tour manufacturers have to make a change. When it comes to the new strategy of the 2013 Perfect World, H. First mentions "globalization". "Perfect in fact belongs to the third generation export enterprise." The first generation is known as the export of products, do some processing, ' Made in ' (Made in China); the second generation of Chinese brands in the international market to gain a certain position. And we such enterprises do is cultural exports, although it is also a product, but also the brand, but we are more important is the export of Chinese culture. H. said that in the past 6 years, the perfect world of online games exports have been ranked first in China, its products cover more than 100 countries and regions. Whether it is global or the layout of the domestic market need excellent technology, online games industry engine technology is the core of this industry. H. said that the perfect world, after years of accumulation, now has three engine platforms: 3D engine Angelica, Cube engine and 2D engine eparch. In addition to globalization, "fine" is the 2nd mentioned by H.. According to him, the perfect world will be launched in 2013 10 New balance of products, including the most concerned about the agent "Dota2", as well as self-research products "No winter night Ol", "Saint Fighter Star-ol", "Smile Proud" and "Shoot carving hero biography." Of course, in H. 's plan, there are both page and hand tours. He told The Times weekly reporter that 2013 will be the introduction of more page tour and hand Tour products. Last November, Xu Yijan, vice president of the Perfect World page tour and hand travel business, was promoted to become Senior vice president and report directly to CEO. Not only the perfect world, Tencent also said in its earnings, the year will increase the investment of rivals, and that the hand-travel industry is one of the major mobile internet business opportunities. Jinshan CEO Zhanghongjiang said, Jinshan game will be a comprehensive transition to the mobile Internet, the new project is all page and hand tour. "Since today, the Blue Harbor is officially transformed into a mobile gaming company, which everyone says is right, but I have to say this is the boldest and craziest adventure our company has had in six years." "Blue Harbor CEO Wang Feng's behavior is more crazy." Data from a number of advisory bodies said that the 2013 domestic hand tour market will be more than 10 billion, which is also the end of the tour giants no longer despise the important reason for the hand tour. "Before, many people think that hand tour is a small market, when they see a monthly income of more than 50 million dollars of hand tour products, no one dare to say that the hand tour is a small market." Hand Tour products plainly is more than 10 people development and maintenance, this is the traditional end of the tour and the page can not imagine. "Fishing Tatsu man" manipulator, touch-control technology CEO Chenhao, said to the Times weekly reporter. UC Gifted COO Zhushunti also to the Times weekly reporter said, hand tour industry is booming, the PC-side tour manufacturers, page tour manufacturers, the original suspicionThe hand swims the value is not worth to invest, is not invests the time point, now is not a question. "Shuffle will be a key word this year, with the traditional end of the tour and page tour manufacturers with capital and technology into the big, some entrepreneurial small and medium-sized companies face greater pressure, some slow, weak competitiveness may face development difficulties and crises." "He told the Times weekly reporter, UC nine game platform hope and more hand tour vendors and developers to cooperate, and will be in 2013 years to bring partners 300 million of the amount." Stick to the traditional experience of the market share of the end of the tour giants will bring to the market this year's hand-travel changes? Choi that the end of the giant has platform and brand awareness, this is the entrepreneurial company can not match. As the competition intensifies, good products and quality will become more and more. However, the challenges facing the end-travel giants are even greater. Choi analysis that the end of the giant before the big production, is aimed at the PC side to do the optimization and experience, but the mobile phone is a completely different operating platform, if the mobile end to adapt to the operation and crowd preferences, is the traditional end of the tour manufacturers have not considered. Chenhao also believes that there is little chance that the company will develop and create successful products because it is not the same as the genes involved in the travel and hand travel, the former being a large-scale collaborative development and meticulous operation, while the latter is a small team with efficient operation. In this regard, H. that the quality of the perfect world is a very important strategic direction. "A lot of people say that the hand swims so fire, we should not jump out to do small products, I said little products can do, but there is a requirement, we must do the best in this field, whether it is the senses, plan or promote the planning case, this is the foundation of our research and development." "Looking at the history of all product development, when it is a Red sea, it indicates that one day the user's preferences and direction will change." For perfection, we will focus on high quality production. Therefore, we also need to do some basic building and construction in hand, we are studying with great concentration. "he said. Wang Feng believes that the end of the company if you want to make a difference in the mobile field, the most important thing is to put down the shelf, can not stick to the past experience. Past successes have the potential to be a burden in new markets, with negative impacts on product experience, design, and market strategy. "If the end company can come up with the past technology development methods, and more professional, there is a lot of space." But I still think that the end of the tour company will not be in the 2013 hand market has a big role, there should be a large number of new enterprises. Wang Feng thought.