"NET NET" upgrade radio and television to stop box China hundreds of video "hit the Gun"

Absrtact: June 24, there is news that the SARFT for Internet television licensees, issued a report on the immediate closure of Internet TV terminal products illegal video software download channel files, and the request to close the Internet box video client. At present, radio and television June 24, there is news that, recently, SARFT for Internet television license, issued on the immediate closure of Internet TV terminal products in the offending video software download channel files, and the request to close the Internet box video client.





at present, SARFT has banned the TV box in Zhejiang, Shanghai, pre-installed uncensored video app, and asked the two licenses Fang number of media (000156). SZ) and hundred-Vision (600637.SH) for rectification.





Sarft said that the number of Chinese media launched the day cat box for the political harm, the large number of obscene and indecent programmes and infringing pirated programmes have provided technical support and access to television sets, and the launch of the small red Internet TV set-top box is a large number of foreign film and television dramas without state approval and pornographic films, Network drama and other programs into the television provides technical support and access, both sides have seriously violated the central requirements and general administration related management policies.





SARFT requires that the criticized enterprises, before the completion of rectification, may not issue new Internet TV terminal products, such as online harmful programs through its Internet television integrated platform of the terminal products into the television can not be effectively resolved, to investigate the responsibility of the start-up subject.





in this regard, Wanguo a researcher believes that in the existing Internet television licensees, many licensees in the promotion of their content platform, in the introduction of Third-party video content to adopt a relatively loose integration strategy, and this is the content of the inventory buried foreshadowing.





"according to our understanding, such as the number of Chinese media and the introduction of hundred-vision box and aggregation software, there is no incentive to broadcast content and arrangements." The two companies actually want to use the existing licences to expand their "territory" through the Internet. "The researchers claim," the follow-up material will borrow net, sword net and so on a series of actions, from content copyright and dissemination aspect, to the existing commercial company's Internet television and set-top box terminal market intervention and governance. ”





"see that, from the copyright of the upstream content, to today's Internet television integrated platform for regulatory responsibility, Internet TV purification action is also further upgrading." "In this regard, the researcher said.





On the same day, the Chinese media issued an official statement that the company did receive higher authorities to check the Internet TV set-top box requirements.





media said that in the company and Ali launched the internet TV set-top box, contains Archie art, Sohu and other client software, individual video aggregation software and other issues, through verification is mainly because of the current intelligent operating system, with open technical characteristics, Users can install separate application stores and download Third-party application clients.





"By then, users will be restricted from downloading Third-party app stores by mandatory notification of referrals and terminal upgrades." Said the Chinese media.





Day Cat Box also responded that "Day cat box" has been in accordance with the SARFT request active self-examination, timely close the relevant client download channel.





in fact, for the Internet TV box, SARFT previously issued the "181th text" rules have expressly, "Internet TV box content service platform can not be set up on the public Internet site to link each other." In other words, the Internet TV box can be licensed (such as the number of Chinese, hundred-vision) content, but can not access the third party content app.





this time, the cat box and the Hundred-vision small red set-top box is due to pre-installed a large number of radio and television-approved video content app, was closed to rectify.





However, in the view of the former Wanguo researcher, on the surface, this action is a series of national "net net action" continuation, its essence is the SARFT on Internet television and related products, a tightening of the supervision of a signal.





It is worth mentioning that in the past, IPTV, triple-net integration of several policy games, SARFT has always been the TV content integration and operation firmly grasp in their hands.





no doubt, the "net action" upgrade will be the first to spread to the Internet content providers, including the music video network (300104. SZ), Archie Art, Youku, Sohu Video and so on. The above Internet video corporate TV strategy is blocked.





but from the current situation, as the clean-up operation is first from the system of two companies began, as a private enterprise of the music network is a blessing in disguise for a while to escape a robbery.





and "Day Cat box" similar, in addition to the direct competition Archie PPS, Le LeTV store also has Sohu Video, Youku and many other video app. In the SARFT document issued, although including Tetje video, TV cat and rabbit video, etc. have been from the application store shelves, but users can still connect the U disk pre-installed software, to download.





"In the future, the commercial audio-visual client of internet TV will be subject to strict restrictions, even further extended to the application store can be controlled." "The researchers believe that," by this effect, other Internet manufacturers, large hardware manufacturers and licensing of the Internet TV boxes, such as the product pre-installed in the app will require internal audit to avoid being blocked. ”