"Net" of small and medium enterprises in electric business tide

Securities Times reporter Summer

"Our electric business has completed its sales target for the year in 5 months, and it is expected that the annual online http://www.aliyun.com/zixun/aggregation/38963.html" > Sales revenue is 3 times times higher than planned. "Shenzhen Zhou Yao, director of electrical business, led visitors to visit the company, while introducing the experience of hydro-electric operators." The traditional watchmaking company only started to dabble in the electricity business last May, but has already tasted the sweetness.

Dozens of small and medium-sized enterprises from different industries are surrounded by Zhou Yao June, and follow suit. This is the day of the 5th call visitors, Zhou's forehead, a thin sweat. What she had not been prepared for beforehand was that the exchange of experience with an electrical trader would attract so many SME owners. In the face of this "net" enthusiasm of small business owners, one of the organizers of the event, responsible for selling E-commerce software Mr. Zhang is not surprised.

Mr. Zhang recalls that he had just done this line more than 10 years ago, there is no real sense of E-commerce, the enterprise's so-called "net" is mainly to apply for domain names and static Web page. His first customer, is in Shenzhen City village make aluminum alloy doors and windows of private enterprises boss. It was hot that day, he wore a shirt and tie, and the boss was naked, after two hours of "science", the boss is still nodded, but agreed to spend thousands of yuan to build a website "play". A year later the boss called him and said that someone had three times times the price to buy the site's domain name. After a while, the boss called again and said that he had accidentally received an order from a distant country ... "This is a true story, but today's electric business model is far more than just a static web site, waiting to get a foreign order." Mr. Zhang said.

Zhou Yao June Introduction, the company "net" before, had worried about the line under the conflict, product price positioning difficult, marketing costs of how much, how to integrate the supply chain, where the talent from the many problems. Wait until really do go in, more is bumps through a lot of detours "the actual operation Enterprise may discover, the electric business service is not with the tradition offline business" impinging ", but affects each other. Electrical business will also require some process and industrial chain upgrade or even reengineering. Industry chain to be able to match the network sales capacity, such as to shorten the procurement process time, improve inventory turnover, activity planning and approval to keep up with the pace of the electrical quotient, back-end systems and logistics efficiency and so on. ”

Zhou Yao June talked about an event planning approval time as an example, the company had to do under the line shop to promote, from the market to take a number of projects to demonstrate, improve, escalation, to the Chairman of the Board, the process of at least two weeks, and now, whenever the Big Electric website Notice the company has a theme promotional activities can register, leaving the answer time is only one or two days. "This may be based on the efficiency of activity execution and business confidentiality." ”

"The electric dealer plays the complicated game, but the profit is actually can see." Mr. Zhang smiled and said that before long the "double 11" electric dealers earn pots full of pot, which severely stimulated the traditional industry of small and medium-sized enterprises.

"More than a thrill, it is a whip to smoke us!" "The exchange activity scene one engaged in the furniture manufacturing industry for many years Mr. Chen excitedly said," The electric business development too fast, called people unprepared. Even Suning, Gome and other giants have to do electricity business, our small business can still sit and wait to die? Can say is to be smoked to go forward, in the heart anxious Ah! The electric dealer must invest money, no problem, but in the end how do I have no bottom: is open a Taobao shop can do the electricity business? ”

Mr. Chen's words sparked a burst of well-meaning laughter and applause, and his questions also represented a lot of longing for "net" small business owners, but unfortunately, "How to do a good job" and so on there is no standard answer.

This landmark business model has begun to change, and someone will be doomed to defeat. And eventually the tide of the electric quotient will be bound by good swimmers, gradually gradually away.